Ad blockers have become a rage for many web users. It is estimated that around 80% of people use this tool to block advertisements. However, some publishers are finding ways to make their ads whitelisted. These companies pay a fee to be added to the list.
80% of users are using ad blockers
Ad blockers have become the most common means of limiting intrusive ads online. This phenomenon is especially prevalent among young people.
In a recent study by Teads, a global monetization platform for publishers, a global sample of 9,000 people was surveyed on why they block ads. The results showed that most ad blockers are motivated by ads that take up too much screen space or are intrusive. However, the study also revealed that people are willing to trade value in exchange for ad-free experiences.
According to eMarketer, ad blockers are used by almost half of the US population. Men are more likely to use ad blockers than women. They are also more likely to use ad blockers on mobile devices.
Ad blockers are not the only ad type publishers are considering rethinking. Publishers are looking at alternative revenue streams, including paid subscriptions and paywalls. Also, many publishers are rethinking ad placement and ad quantity.
VPNWelt states that ad blockers have been a growing community since their debut in 2002. They are now widespread on both desktop and mobile devices.
Whitelisting is a good way to get around it
Getting around ad blocking is a tricky business. Luckily, whitelisting is one of the best ways to do it. The process involves blocking certain IP addresses from accessing a website, which protects users from malicious websites.
Using a whitelist to get around ad blocking can be a win-win for both publishers and users. Whitelisting allows visitors to view certain ads but also helps publishers earn revenue from those ads. And most importantly, it creates an incentive for safer ads.
In the past, the most popular method to get around ad blocking was to disable the ad blocker. But that was not the only way. Today, many ad blockers also allow users to add a whitelist of sites to block.
To make a whitelist, a site owner needs to consider the time their audience spends on the site. It also takes resources to keep a whitelist updated. One way to do it is to have a dedicated staff to manage the list.
Publishers can pay to have their ads whitelisted
Whitelisting is a way of controlling who can post on a site. Typically, advertisers use whitelists to ensure that they’re only running ads on sites that are acceptable. But whitelisting is also a valuable tool for publishers.
Blacklists, on the other hand, prevent advertisements from being displayed on unacceptable sites. The practice can be helpful for targeting niche audiences, but it can also be a pain. Advertisers and publishers must work together to find a balance that works for both parties.
Publishers can whitelist by either listing sites that they want their ads to appear on or by paying for a third-party service to do so for them. Some brands may prefer whitelisting because they feel they have more control over the process. Others believe that it’s just a hassle and they’ll pay a third-party service to keep their ads from being blocked.
In both cases, the advertiser and publisher must have a sense of how the whitelist and blacklist are going to affect their bottom line. Using a third-party whitelist can help advertisers reach a larger audience.
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