To conduct a successful presentation that can win the attention of the audience and make the right impression on them, it is necessary to fully master the topic of the presentation, have a competent speech, and also devote time to the design of the presentation. For example, it’s a good idea to take the time to pick out good PowerPoint presentation templates that you can browse through on Master Bundles. The presentation helps the speaker to make pinpoint accents on the information, and the audience – to remember important numbers, facts, messages. A good presentation complements a webinar and increases its effectiveness, while a wrong presentation can kill the event.
Preparing and delivering a presentation
A presentation is a form of business communications aimed at demonstrating to the end consumer the capabilities of a company, product, service, with an advertising demonstration of their properties, advantages, features, and the formation of a positive image, direction of action. The main purpose of the presentation: facilitating the process of perceiving information about a product/service/company with the help of memorable images, no matter what kind of presentation we are talking about. This means that it is especially important to be able to properly prepare for the presentation and present it qualitatively.
To make your presentation a success, here are a checklist guide on how to prepare and deliver your presentation to your audience:
- Keep focused
- Keep it brief
- Keep it visual
- Keep your notes to a minimum
- Keep your audience in mind
- Keep yourself confident
One of the most common mistakes is the constant lack of eye contact. The person looks up, down, at the slides – anywhere, but not at the audience. And when we look in the eyes, we are establishing a channel through which we will transmit information. Therefore, for example, you can choose one or more people in the hall on whom you will focus your attention and make eye contact with him.
Keep it brief
Nowadays, brevity is worth its weight in gold. Appreciate the time of your listeners, otherwise if your presentation is infinitely long, then someone will get bored with it and someone simply will not want to listen to it to the end. Choose carefully the facts and arguments you present. The more you say, the less it will be remembered. Only the main information should be voiced during the presentation, then the audience will remember exactly everything that you wanted to convey to it.
Keep it visual
Visualization is not only about pictures. This is any graphic display of an idea – illustrations, photos, diagrams, tables, and diagrams. They help us to express the idea as clearly and visually as possible for the audience – what will take a long time to explain in the text can be quickly and easily depicted with a picture, diagram, or another visual element.
First, define the main point of the slide: this way you will understand what exactly needs to be visualized. Then think about the purpose of the talk and the audience to see how best to do it. Visualization can be rational – graphs, statistics. And emotional – screenshots, gifs, videos.
Make sure the visualization clearly communicates the idea so that the audience doesn’t wonder what you’re showing them. Check for visual debris: unnecessary scales, borders, 3D effects. Leave only the essence. Place your accents. If it is important for you to show a specific column in a chart or table, then highlight it with a color or frame. You can add notes. If using photographs, choose ones that convey emotion – this will help create a mood for the audience.
Keep your notes to a minimum
The presentation should not draw attention to itself and distract the listener from the speaker’s speech. Large blocks of text will ruin the webinar – they will not listen to you, all attention will go to reading from the slides. Write short abstracts, use a large, simple font: not handwritten or Gothic, sans serif. A good presentation is one with a small amount of text on each slide in a readable type.
Keep your audience in mind
The audience is another basic element of the presentation and since it is for the audience that the speech is being made, this is what needs to be emphasized. You can achieve a better result if there are characteristics of the future audience and they can be used in preparation for the speech. First, you need to determine the size of your audience. The dependence of audience size on goals is direct: the smaller the goals involve audience participation in the presentation, the larger the audience size can be and the less importance can be attached to the quality of people who came to the presentation.
Much needs to be done in the first minutes of the speech: it is necessary to determine the mood of the audience, interest in your topic, it is also necessary to prepare people for subsequent actions. Possible ways to attract and retain public attention:
1) Use of humor. Humor helps to relax, to set up the audience well in relation to themselves.
2) Storytelling. Most people are interested in all sorts of stories and are happy to listen to them, so you can easily find the right story to illustrate the fact you want.
3) Build a performance around a prime example. Psychologists say you can get people to remember important points of your talk by associating them with a specific image.
4) Question. Asking a question engages the audience in your presentation.
5) Bringing statistical data. People love details. Providing interesting statistics will help wake up the public.
Keep yourself confident
Even the most severe stage fright person can improve their presentation skills. In fact, many great speakers get terribly nervous before speaking. All you have to do to improve your presentation skills is to learn how to relax, be confident in what you are going to speak.
Watch skillful speakers and you will notice that what sets them apart from the crowd can be summed up in two words – self-confidence. They are confident that they will be able to respond to any situation that arises during the presentation. And such confidence is provided only by a thorough knowledge of all aspects of the presentation.