Flyers are an effective way to advertise your business. They are an affordable and convenient option for anyone who wants to promote their services.
What’s more, flyers can be placed anywhere, which means you have a lot of different opportunities to engage with your target audience.
However, the key to using them effectively is remembering that they are not just pieces of paper. They are tools that can help you bring in new customers and increase your sales by making your business stand out from the competition.
Before knowing how to use the flyers effectively, let’s first learn the basics:
What is a flyer and what does it do?
A flyer is a small piece of paper or card that advertises your business. They are typically used for advertising products or services.
You can fold them into many different shapes so they may be placed on walls, in cars, on tables, and more.
You can also design flyers with QR codes, which are digital codes that can link to websites or social media accounts. It makes them great for marketing because your customers can simply scan the code with their phones to learn more about you and your business.
Here are Some Ways to Use Flyers Effectively
1. The Design Process
One of the first things you need to ask yourself is what kind of design you want for your flyer. The design process starts by first deciding on how your flyers will look.
To make the best decision, you’ll need to determine what your audience is looking for. First, ask yourself a few questions about the type of people who would be interested in your service or product:
- What are their demographics?
- Where do they live?
- What is their culture?
- What is their employment status?
- What are their preferences?
In order to create an effective flyer, you’ll need to know these answers and more.
Next, you’ll need to develop a basic layout of your flyer.
You should start with the essential information on the front of the page. Then, if you have space, add in other relevant sections like pricing or contact information.
An excellent option for adding color and personality is through using a header graphic that encapsulates all of the main themes of your business.
It can also help break up sections, so it’s easier to read or understand what’s being said throughout each flyer section.
2. Choose the Right Materials for Flyers
Flyers are relatively low-cost and easy to create, which means it is a fantastic opportunity to engage with your target audience. It won’t be very complicated to run a marketing campaign powered by flyers, and it won’t exert much financial pressure on your business.
A tip for using flyers effectively is to choose the right material. It won’t cost as much as any other marketing tool, but you must strive to find the right materials.
Flyers are meant to be used for advertising purposes—so you should use them as such. That means you should choose materials that will make it easy for people to notice what you’re advertising and find out more about it.
The reason why flyers don’t cost much is that you often outsource the printing job. So, you save the cost of buying hefty machinery and material used during the printing process.
However, when you outsource this job, you must ensure that the right material has been used to print your flyer. With that said, you can rely on Helloprint flyers because they never compromise on the material and overall quality of the flyer.
What’s included in the right material for flyers is as under:
A. Paper quality
The paper quality of your flyer can be the first thing your potential customers will use to judge your products or services before they actually use them. So that’s why it should be of good quality.
First, make sure your paper has a slick finish so it feels good in your hands. Additionally, if you’re using recycled paper for your flyers, make sure it is high-quality.
Philip Kotler, a Marketing wizard, mentions in his book Marketing Management that businesses must look after every touchpoint.
To elaborate, everything of your business with which your customers interact must be up to par. You never know the first touchpoint that’ll come across your potential customers. It can be your sales executive, the packaging of your product, or a flyer.
Hence, the quality of your paper must not be poor and dissuading for your target market. If it is poor, people may misjudge the quality of your product or service based on it. So, you must make sure that the quality of paper used for your flyer is up to the mark, as is your business.
B. Colors and ink
The color of your flyer can make a big difference in your marketing strategy.
To make the best use of colors in the flyers, you must learn color psychology. Colors have a psychological impact on people, influencing moods and emotions.
To incorporate color psychology in flyers, you must first decide the emotions you want your customers to have when they know about your product.
If you are a wristwatch manufacturer, what is the category of the watch? If you target fitness freaks, you might want to pass the emotion of happiness. For premium watches, you might want to have them feel prestige.
The good news is that you can pass these emotions to potential customers without actually having them buy the product or service. The colors of your flyer can do this job.
For instance, the black color reflects the prestige and can be used for premium products or services.
The red color reflects passion and love and can be used for well-being products or services.
The blue color reflects calmness and can be used for accommodation-related products or services.
Similarly, each color stimulates a different emotion, so you must choose it carefully.
Once the color is chosen, you must ensure the quality of the ink. If the ink is poor, it may not print the exact color. Also, due to the inferior ink, the printed output may either be dull or excessively sharp—both are the outputs you shouldn’t want.
The color must be precisely printed, and you can only achieve that precision with high-quality ink.
3. Layout and design
Then, what you should consider when designing a flyer is your layout. It’s important to create visually attractive flyers that stand out among other flyers.
The way your flyer will attract attention is by including photos, bright colors, and compelling copy that tells the story of the services or products you offer.
When it comes to design, keep things simple. You don’t want to spend time with complicated designs when it comes down to printing your posters on high-quality paper.
Instead, focus on high-quality imagery and writing that conveys the message your business needs to make as straightforward as possible.
Another critical aspect of the design is making sure your poster can be easily noticed.
Make sure there’s something unique about flyer—whether it’s an image that catches potential customers’ eyes or a bold headline that informs them what’s included in the offer. This will help draw their attention away from competing flyers and towards yours.
4. Printing Options and Size Requirements
You can make flyers in different sizes. However, with so many options, it is easy to get overwhelmed with the choices.
While you may have a preferred type of flyer, there are some size requirements as well. For example, to ensure that your flyers are visible from a distance, they should be at least A5 or A4.
Also, it depends on the use case of the flyer. For example, if you are going to attach a flyer to the purchase receipt, you may want to align the size of the flyer with that of the purchase receipt.
Or, if you are going to slip it in through the doors, its size should be big enough to catch the residents’ eyes; otherwise, it may get mixed up into the garbage.
5. Distribution and Placement
Furthermore, you should determine where and how often you will distribute the flyers. You can place flyers at many different places.
They can be posted, handed out, and even wrapped around a product. These different methods have different benefits and disadvantages, so try out all of them to see what works best for your business.
Once you decide where to distribute your flyers, it’s time to start thinking about placement options.
You can post flyers in specific locations or place them on windows or doors near the advertising location. Another neat way to use this marketing tool is by wrapping them around products like a newspaper or cereal box.
Flyers are a great way to market your business, but you need to make sure your flyers stand out.
Using flyers to stand out in your business is a tried-and-tested technique, but as with all marketing, you need to make your own unique selling point in order to be noticed.
By following the tips mentioned in this article, you can create flyers that will grab attention and make an impact. Get creative while designing your flyer to make it a cut above the rest.
Saifullah Napar is a content writer working in this field for the past three years. He has been writing on topics such as business technology, blockchain, fintech, and digital marketing. (LinkedIn)