Marketing is a term we hear daily, both online and in the real world.
On that note, marketing-related skills have become so essential to conducting any business, that there’s an entire science behind the topic with methodologies and guides as to how to develop them properly.
In a company structure, there are certain teams tailor-made towards achieving a specific goal, experts in their field with one goal in mind, to dominate and achieve success in the field they’ve chosen.
To strive in any business, there needs to be a solid alignment, in both talent and desire, between certain teams.
How do you navigate a tough process in the marketing, sales, and support sector?
There have been plenty of cases where the marketing team, the sales team, and the support team haven’t gotten along too well with one another.
In most cases, it’s always someone’s fault progress is slowing down, and that they are the specific bottleneck in a given situation.
For example, maybe the marketing team isn’t generating any quality leads, or the sales team isn’t following up properly with prospects, or better yet, the support team isn’t providing quality to the prospects.
It’s an endless loop that needs to be resolved swiftly and efficiently.
To resolve this issue, these teams need to be aligned, they need to work on the same principles, the same goal, and with an equal amount of passion.
Have a clear go-to-market strategy and a well-defined priority for each member of each of the teams.
Team Alignment Process
When it comes down to it, merging these teams shouldn’t be too hard, right?
They do have the same goal, after all, they want to conduct sales by attracting the attention and intrigue by potential prospects, so why doesn’t this always work, and what can you do to improve the process?
The problem comes with the shorter sale cycles and lower price points which leads to shorter and smaller opportunities for these teams to collaborate with each other and form a proper timeline of events and tasks to follow.
How do you solve these issues and bring these teams together?
Remember to keep both aspects of your overall sales, support, and marketing strategy.
View things from everyone’s perspective and respect everyone’s timeline and practices.
Remember, when you find a successful alignment between your product, services, teams, and customer desires and experience, you’re in the right direction.
This means that the teams need to have constant communication and align their goals.
Sales, marketing, and support need to all work together to share the same message, story, and experience to the same user to be consistent and promote healthy company-client relationships.
Implementation of Marketing and Team Management Strategies
The following tactics are not conclusive. Depending on your organization’s setting, culture, and the industry you’re working in, things may be done differently. Feel free to improvise as you move along.
1. Arrange Regular Meetings Between the Teams
For the teams to communicate they need to communicate with each other daily, collaborate and construct a mutual agenda and discuss the specific challenges they might be facing as well as share the resources they’ve gathered throughout the project.
2. Collaborate on Projects
Make sure that all of the teams are involved in the sale process, specifically the marketing sector, as they can help towards the generation of more solid leads based on the data gathered by the sales team.
This way all of the teams know what’s going on, what challenges are being faced, and what needs to be resolved for a campaign to work more effectively.
3. Share Knowledge and Resources
The key role that goes into implementing this effectively is based on trust.
If the teams trust each-other enough to share their “secrets”, they’ll without a doubt perform more effectively.
The Sales team works extremely hard to develop customer relationships and on the other end of the spectrum, marketers work extremely hard creating resources to guide the sales team as well as the potential prospects.
The support team ensures that the entire process goes smoothly.
If they all communicate effectively and share their resources accordingly, a flow can be developed that removes any bottleneck between these teams.
According to GetVoIP, you can increase the communication level between these teams using team collaboration solutions and technology or team management software like monday.com, nTask, Float and brosix.com..
4. Manage Your Budget
Make sure that none of the teams is suffocating when it comes to budget and people necessary to conduct the work required properly.
Always make sure that your expectations meet your budget, so you don’t end up becoming disappointed.
To manage your budget accordingly, create an analytic board where you can specifically analyze each team’s performance based on their tasks and returns.
The more a team develops their methods, the more value they will bring to your company, and in turn, you can invest more in their further progress.t
5. Conduct Marketing and Sales Training Sessions If Necessary
To gain knowledge from each sector, each team should visit and pay close attention to how another team works, for example, sales should get a taste from the marketing sector, and marketing should get a taste from the support sector.
You can also invite your employees to work on the ultimate ebook that will include all information. This way they can all monitor and find potential flaws in their system, and based on client feedback learn how to improve their overall process.
6. Constantly Review Your Progress and Make Changes Accordingly
Once you have aligned all of the teams together, and gotten them to work effectively and solve potentially any challenge that crosses their path, it’s time to monitor the ROI.
A timeline maker can also help align your team towards a common goal, bring in accountability, and help visualize your team’s progress.
Start conducting reviews and analysis of progress within inquiries, meetings, contracts signed, and overall customer growth.
See how the revenue has grown throughout a certain time period and if the implemented changes you’ve made are beneficial or not.
After analyzing all of this information, manage your budget based on it.
Is it worth it?
At first, this may seem like a trivial and time-consuming task, after all, why go through all of this trouble just for a few more leads?
The improvement you will see will surpass the time and budget investment and your resources and teams will be spent more effectively going forward, as now all the teams will know what’s going on around them and base their strategy based on this information.