Some people are under the illusion that emails will go obsolete in the near future. If you think the same, then it’s time for you to think again because emails are here to stay for a long time. Email marketing, in fact, has become a core part of businesses’ marketing and promotional strategy.
A survey conducted by Litmus 2020, revealed that 94% of the participants were willing to give up their brand’s social media rather than giving up on email marketing for 12 months. The number of email users is expected to exceed 4.3 billion in the year 2023. In addition, the ROI rates for email marketing are much higher than other modes of marketing.
If you haven’t already started email marketing for your business then it’s high time for you to do so now.
But what if you are a newbie to email marketing? or email marketing is not working for your brand? Or your conversion rate is low? There might be a few things you aren’t doing altogether or aren’t doing it the way it should be done.
Today, we will go over some of the Best Email Marketing Tips to help you grow your business. Off you go…
11 Essential Email Marketing Tips for Your Business
We have curated a list of the best tips for email marketing, make use of the following to attract more customers and increase your conversion rate.
1. Make It Easy to Unsubscribe
Why would be suggest something so outrageous at the very start of the list of best email marketing tips? Well, it’s much better if viewers unsubscribe rather than them adding your emails to spam.
There can be multiple reasons why viewers want to unsubscribe from your email program:
- Your products might not interest them
- It might not be the right time for them to buy anything
- They are interested but don’t want emails from you
Do not hog them with emails when they are not interested, give them the leverage to opt-out of your email program. Make sure that unsubscribing is simple and easy.
A single click should do it. If you add a complex procedure or the insertion of name, ID, etc. it might compel them to simply throw your emails in the spam folder.
Spam is not the folder you want to be in so it is advised that unsubscribing be made quick and easy.
2. Segmentation Is the Best
Number two on our list of the best tips for email marketing is segmentation. Segmentation is an important part of email marketing wherein you segment or categorize your audience into definite groups. Instead of sending a common copy to all the subscribers, you can segment your email list and create more personalized emails to target a specific group of people.
Segmentation can be done in several ways:
- New subscribers: You can send a personalized welcome email to all the people who subscribe to your emails.
- Location: Subscribers who live in particular areas are categorized accordingly.
- Industry: Subscribers from different industries are segmented according to their respective industries.
- Size of the business: You can customize email for different businesses, big, medium, or small.
- Age: Segments of people belonging to different age groups.
- Interests: The topic of interest of the subscribers.
You can create your segments depending on your niche and the requirements of your business.
Each segment allows you to customize your email according to the likes, interests, and needs of the subscriber resulting in better open rates, revenue and sales leads.
3. Make Sure the Timing Is Right
Shooting your shot at the right time is critically important in personal as well as professional life. Since you send mass emails to clients all over the world, you have to make sure that the timing is right so that your emails are not overlooked.
Finding the right time can be a bit tricky but A/B testing and regular experimenting can help you find the peak time for your emails.
Data from different researches shows that the best time for sending emails is Tuesday at 10 a.m. According to CoSchedule, the best time of the day for sending emails is from10 a.m. to 12 noon. HubSpot also suggests the same wherein click to open rates are highest at 10 a.m. and 1 p.m.
4. Keep Your Design Mobile-Friendly
Coming to the design of your emails, it is advised that you design your email in such a way so that it looks good on the mobile phone. Optimizing your emails for mobile phones is one of the best email marketing tips ever since almost 67% of the customers use their mobile phones to see their emails. Using a mobile-friendly layout for your emails is much more profitable than regular layouts.
To make sure your emails look good on all screens you should opt for responsive designs. Responsive designs would make sure that the overall look of the email is not distorted, no matter the size of the screen.
Follow the following guidelines to make sure your emails do not lose their charm on smaller screens:
- Make sure that the formatting of the emails is mobile-friendly.
- Use larger, easily readable fonts.
- Make sure the email looks good with or without the media.
- Use smaller images to reduce loading time.
- Highlight important points to make them more prominent.
- Do not place two links in close proximity with each other.
Creative mobile-friendly designs will help you attract more customers.
5. Create Appealing Subject Lines
You have a few seconds to draw the attention of your subscriber with an enticing subject line. You have to use the subject line cleverly to lure him into reading the whole email.
Creating a unique subject line can help you grab the attention of the viewer. It should be neither too short nor too long, you have to figure out the right length for the subject line through experimenting and testing.
Here are a few tips for creating the most eye-catching subject lines:
- Make the consumer curious with your subject line.
- Add personalization by including the recipient’s name in the subject line.
- Use powerful words such as best, better, sales, sock, etc. to make it more noticeable.
- Include numbers, stats, etc. because there’s something about numbers that makes your text seem more reliable.
- Test your subject lines using A/B testing to make sure they have the required effect on the recipient.
- Do not use all caps to shout at your customer, you have to get your message across without sounding forceful or desperate.
- Add emojis to make your subject lines more fun and entertaining.
- Use a conversational tone to make your email sound more personal.
Follow the above tips to make an intriguing subject line that charms the viewer into opening your email for a thorough read.
6. Write A Stellar CTA
When it comes to email marketing tips, one thing we can’t ignore is the CTA. Not only do you have to mind the content of the CTA but also the frequency of CTA in your email.
Make sure you use one CTA in your email to not confuse the readers.
Call to action is the desired result you want to achieve with the email so it is essentially the most important part of the email campaign. You must create an impactful CTA with a clear intention to make sure you get your idea across to the recipient loud and clear. Also, it should be tempting enough to lure the customer into following along with the action.
7. Define Your Target Audience
Email marketing is all about developing and maintaining a relationship with your potential customer. In order to make an effective email marketing campaign, it is best to know your audience. By defining your audience, you will be able to make a more meaningful conversation.
Knowing your audience is the most crucial part because that is how you are going to sell your product. Doing your research on the audience will let you evaluate their needs and in turn, you will be able to build trust.
Engaging your audience will only happen if you are well aware of the recipient audience. You must be aware of the preferences that make them different from others. How and when is the best time to communicate with them? Last but not the least, is there a specific vernacular or slang that would help you to connect with them more easily.
For effective marketing, you are putting technology to life by knowing and understanding your potential customer. You should be well-versed in understanding them so that your product and content gives value to their needs.
8. Personalize Your Emails
Personalization is the key in email marketing. By personalization, it doesn’t necessarily mean that you are directly addressing the recipient. There is much more to it like being relevant and beating around the bush. Also, you should send timely emails knowing which time is the best to engage with the recipient customer.
With personalization, you aim to make the customer feel more than just a number. Your focus is to make your marketing more conversational. You tend to evaluate and address their needs and interests. Furthermore, personalized emails create a responsive attitude thus building more trust.
9. Use Email Automations
Email automation can be used as a great source to keep your audience engaged through and through. With this technology, you can send emails in accordance with their browsing history. You just have to evaluate the sites which your target audience is browsing.
This evaluation of their needs and interests can be of great benefit to you. You can nudge them to your product by sending appropriate emails. Email automations not only save time but also help you focus on other aspects of the business.
Automation is also a great tool to streamline your communication with potential customers. With thorough research, you can create automated emails for welcoming your customer to sending them follow-up emails. And if they end up purchasing the product, you can send automated reward emails to keep them connected.
Email automation benefits you in numerous other ways. You can divert your attention on creating and updating your content, making more designs, generating track order notifications, and much more.
10. Test Over And Over Again
Testing and evaluating come in handy in expanding your reach. You must learn to test your performance so that you can measure the outcome. Testing would help you to find out what works best for you and your product.
Also, learn by heart that evolution is a constant process. Your customers are evolving, you are evolving and therefore, your strategies must evolve to cope with the changing trends.
Moreover, testing and double-checking your email is important before you send it to a potential customer. Make sure that your email looks exactly the way you aspire it to be. Make sure that your links are functional and your personalization tools are working.
To evaluate the response rate, try sending the emails on different days of the week and even different times of the day.
11. Keep An Eye on Your Performance
You have created a perfect email campaign and have rolled out the emails to the customers, everything went smoothly but, now what? Is your job done? Is it all over?
No, the fun has just started.
You have to track the performance of your email marketing campaign to identify whether it is making any progress or not if it needs any adjustments or not. You must use the right metrics to keep an eye on your performance.
Some of the metrics you can use in email marketing include:
- Open rate: This tells you the number of subscribers who opened your email.
- Click-through rate: The number of people who clicked on the links in your email.
- Conversion rate: How many people opened the links and performed an action.
- Number of unsubscribes: The number of people who have unsubscribed from your email campaign.
All these metrics along with several others can help you identify whether your email marketing campaign is performing well or not. The data can be used to improve your performance, fill gaps in your campaign, identify issues and risks and rectify mistakes to better your performance in the future.
Wrapping it up!
These were some of the best tips for email marketing from our side.
We hope the above-mentioned Email Marketing Tips will help you improve your performance for more profitability.
Which tip do you find the most interesting? Let us know in the comment section below.
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