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3 Practical Tips for Using Infographics in Your Marketing Plan


Your marketing plan plays a huge role in the success of your business.

According to a 2019 study conducted by Coschedule, marketers with a documented marketing plan have a 313% higher chance of succeeding in their marketing campaigns than marketers who don’t have a marketing plan.

While creating a marketing plan is good, what’s better is how you present your marketing plan to your audience.

The fact that people respond to visuals better than text is general knowledge. 65% of the public are visual learners, which means we retain and engage better with information in visual form.

Because the brain can process and retain images and videos 60,000 times faster than text, producing a visually compelling marketing plan through infographics is valuable to your marketing strategy.


Infographics make your marketing plan a lot more attractive and engaging; it, therefore, facilitates the goals you plan to achieve with it. So, if you’ve been looking for different ways to use infographics for your marketing plan, you are in the right place.

This article will reveal the top three ways to use infographics for your marketing plan effectively.

Let’s begin.

What is a marketing plan?


A marketing plan is your business’s operational document. It contains the details of your business’s marketing strategy where you outline the actions you plan to execute to reach your business’s goals.

For example, if your company decides to use PR campaigns to reach its marketing goals, your marketing plan would contain the details of how the company plans to achieve that and what metrics the company would use to determine its success.

The crucial components of a marketing plan include targeting user personas, competitor research, metric-driven goals, timelines, and many others.

3 Tips for using infographics in your marketing plan successfully


When adding infographics to your marketing plan, there are certain practical methods you can adopt to come up with a spectacular marketing plan. Check them out below:

1. Use a template

The easiest way to go about using infographics in your marketing plan is to use customizable templates.

First, this approach saves a lot of time. Because rather than start from scratch, you can use the templates available to design a marketing plan that fits into your goals and objectives.

Also, many infographic marketing plans templates already have the essential components of a marketing plan outlined, so you only have to input your information, make a few changes, and your marketing plan is ready to go.

Many infographic designers like Piktochart infographic maker have drag and drop functions that enable you to make your changes easily. So, you can easily tweak them into the specific length and size you want.

If you want to input your brand’s colors, mix some fonts or insert your logo to make your design easily identifiable, you can do that with the customizable templates you have available.

The best thing about templates is that you can always reuse them to meet your needs. Let’s say you want to draft a separate marketing plan for a project; you won’t have to start from scratch. You can simply rework the marketing plan you already have on the template to meet your present needs.

The whole point of using templates and why they are so important is because they make things a lot easier and faster for you. You will never have to keep your investors waiting to see your infographics marketing plan because you can craft one in minutes, thanks to templates.

2. Make it clear and understandable

One of the fundamental purposes of using infographics in your marketing plan is to make your marketing plan more understandable to your audience.

When designing your infographic, the top question on your mind should be, “does this help the reader to understand my message better?”  If your answer is no, then it would help to leave it out.

One of the ways you can make your infographic a lot clearer is to use images and icons that depict your message effectively.

Don’t just include images because you want to make your marketing plan more attractive. Of course, it’s part of the plan, but it shouldn’t derail the reader from your marketing plan’s actual message.

3. Add graphs and maps where necessary

When using infographics for your marketing plan, you want to make it as clear and concise as possible.

Your infographic marketing plan won’t look good if it’s cluttered, and a good way to declutter your marketing plan is to use graphs and maps to explain your message. First, they help you explain data in a concise manner.  Secondly, they are more understandable.

However,  using graphs and maps requires extra care, so you don’t end up confusing your audience in the process.

To avoid confusing your audience, make use of bullet points to explain your maps where needed, and avoid using graphs that are too technical for an average reader.

By using maps and bar charts, you can help your audience to understand the details of your marketing plan better. It will also prevent you from using long, boring text to convey your information.

The roles of infographics in creating an excellent marketing plan


A high level of the revenue goes into marketing for small, medium, and large companies. And since you spend so much on marketing, it’s only right that you get the results you expect. This comes down to creating an excellent marketing plan that serves as a roadmap to all your marketing activities.

True, infographics go a long way to create a compelling and well-detailed marketing plan. But how does this happen? How does it influence your business in the long run? Let’s find out below:

1. They captivate your audience’s attention

This is one of the primary benefits of using an infographic to craft your marketing plan.

Research shows that quality infographics are 30 times more likely to be read than texts, and articles with infographics gain as much as 72% more views than articles without infographics.

The reason for this is simple: infographics are attractive, so they are highly powerful in captivating your audience’s attention.

So, if you want to grab your investors, clients, and the rest of your audience’s attention, you should consider incorporating infographics into your marketing plan.

2. Infographics make your marketing plan easy to understand

Because your marketing plan contains the intricacies of the planning and execution stages of your business’s activities, there is a high chance there’s going to be tons of complex data.

When written in text, your marketing plan may get overwhelming for your readers to understand. And if your readers don’t understand what’s in your marketing plan, how will you get them to do what you want them to do?

Infographics make comprehending your marketing plan a lot easier for your audience because the complex data are explained in attractive, easy-to-understand visuals.

When you use infographics for your marketing plan, you won’t have to go into explaining the details of your marketing plan to your readers. With a quick glance at your marketing plan, your audience already understands the message you are passing across.

3. Infographics make your marketing plan a lot more digestible

By nature, marketing plans contain long paragraphs and heavy-loaded texts to explain the details of your plans and strategies as a business.

As you know, long texts are less compelling so they can bore your audience and make them lose interest in what you have to say.

However, infographics help you compress your marketing plan into small, biteable formats, so your audience is never bored reading long-form content.

This makes it easier for your audience to stay glued to consume your marketing plan from start to finish.

4. They portray you as a professional

Professionalism is key when trying to win clients and investors over. Infographics make your marketing plan comprehensive and professional-looking, so you can appear like an expert to your audience.

In return, it boosts your reputation and increases your chances of attracting new clients and signing new deals.

5. Infographics increase your brand’s awareness

If your aim is to make your marketing plan stand out and stay memorable in the minds of your audience, then you should consider incorporating infographics into your marketing plan.

Infographics are not only compelling; they give you the opportunity to add your brand’s color, logo, and texts into your marketing plan.

This helps to make your plan unique and identifiable among many other marketing plans. It also helps promote your brand because your audience can associate with your brand’s identity and keep it in mind.


Infographics are important to create an engaging, compelling, and comprehensive marketing plan for your business.

In this article, we discussed the different ways they help you create a fantastic marketing plan that works. We also revealed the top three tactics you can adopt when using infographics for your business marketing plan.

You are guaranteed to create better infographics for your marketing plan by using the tips discussed in this article. Good luck!

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