There is a reason why personalized emails get much more attention than generic ones. Through personalization, you give the prospect or customer just a glimpse of how customer-centric your business is and why you are well worth their trust.
One way to deliver personalized and captivating emails and promotions is to use visually stunning images. Through images, you can convey a message without typing a word and spark the right desire so that prospects or customers are eager to visit your sales page.
Having said that, personalized imagery has applications far beyond email. You can use masterfully crafted imagery to embellish your entire website and launch stunning promotions. And since there are only benefits to be reaped from image personalization, we decided to explore this topic in depth. Take a look below.
Supercharge Your Email Conversion
Email promotions are a major part of your entire customer engagement strategy. And with that in mind, it’s imperative that you always deliver personalized emails that inform your customers regarding your upcoming events, promotions, special offers, and free shipping deals.
But what exactly is image personalization? Image personalization is one way to wow your email opt-ins, and you can easily do that with the help of your creativity and cutting-edge AI tools. Those opt-ins that have signed up on your website probably have a profile picture attached to their profile. This is the best place to start developing your personalized email strategy.
Take that photo, employ the help of a powerful AI image generator to add a creative background to the image, or add some elements you might think will be more appealing for that particular customer. After you feel satisfied with the end result, launch your promotion.
While this process might take a lot of time off your hand, you can be sure that it will generate substantial ROI and ensure that your conversion rates increase exponentially.
Feature Visually Stunning Product Recommendations
On your website, prospects should be able to navigate toward their desired action without a hitch. This is why you must implement features such as a progress bar, timed pop-ups, and live chat service. This allows your prospects to enjoy the entire purchasing journey and maximizes your chances of successful conversion.
Besides that, if you are running an online store, your website is the place where you need to showcase your products in the perfect light. You can put all the spotlight on your products with the help of stunning unique images.
The best practice for this is to recommend products to users based on their preferences and present them with unique visual content. For example, if you are selling fashion pieces, your customers must preview the style and design to determine whether those pieces fit in their wardrobe.
Highlight Abandoned Carts
Cart abandonment is a major issue for online retailers. But, an abandoned cart should not be viewed as a failure on your end; it should be viewed as an opportunity on which you must act.
Re-engagement is always a big part of running an online business, and only a few businesses do it effectively. If you want to join that group that does it effectively, you must use the most modern ways of incentivizing prospects to respawn their shopping carts.
One way to do this is to remind the prospect that they have filled out their shopping cards but have yet to complete the purchase. You should not hesitate to engage with your clients as they clearly showed interest in your products and services. If you are not already using MMS marketing, you can leverage it by combining personalized images and captivating copy.
Simply send an image that depicts the cart of your prospect and remind them that respawning the cart only takes a single click.
Personalization is always the key to charming your prospects. There are many ways you can go about this, but it’s of utmost importance that you keep track of the latest trends and technological advancements to gain an edge over the competition.
Recently, tools that turn text into images emerged, and the possibilities it offers business are endless. If you want to launch a fully personalized campaign, take a look at the tips we outlined for you above.