If you are a content marketeer, you know how critically important is to handle Plagiarism on your website and in your overall digital marketing output. Handling plagiarism is important, no doubt about that, but first, we need to know about HOW plagiarism can spoil your digital marketing campaigns.
So, in this article, we are going to tell you about the three different ways in which plagiarism affects your digital marketing campaign and how you can avoid easily avoid it for good.
3 Ways How Plagiarism Can Affect your Digital Marketing Campaigns
Here are the three ways in which plagiarism in digital marketing campaigns can affect you and your company in the real world.
1. Copyright Strike
If you work as a digital marketeer, then you would know how critically important is a copyright strike. It is the right of an entity to take legal action against you for using someone’s intellectual property as your own.
Additionally, you have to delete all of the data that has been duplicated after receiving the aforementioned copyright strike.
So, it is infinitely better for you and your digital campaign to create the content that you want yourself, to spare your team and your digital campaign from embarrassment.
And if you think that you copying content is going to be a problem for you just once, then you are wrong, because that copyright strike that you receive is not going to disappear from your record, and if you do anything else like that then your content and website are going to be banned from the internet.
Therefore, the wise thing is to maintain the originality of your content from the start and keep that policy alive.
2. Ruin Your Company’s Reputation in the Market
One of the biggest traits through which the people in the market believe in you and your company is the trust and reputation that you build with your community and your clients.
So, if your reputation is not that positive, you cannot even hope to gain clicks that will increase your content outreach and generate more sales.
This is why maintaining your professional reputation in the eyes of everyone in the market and the eyes of the clients is critical in order for a sales campaign to be fruitful.
Once your reputation has been permanently cemented in your community, your website and its content can and will receive a multitude of recognition in the form of clicks and sales that you might not have experienced before.
But how does plagiarism fit into all this?
Well, plagiarism is essentially stealing intellectual property. And if you or your company’s digital marketing campaign are caught stealing someone’s property to accomplish your goals, it can adversely affect your company and the trust that your audience has in you.
So, if you don’t want Google to penalize your website, write content in your own words and build your audience’s trust in you organically and not through cheating.
3. Reduced Organic Search
One of the most critical issues with plagiarism is reduced organic reach. Yes, there are many strategies that you can use to generate search traffic, but the most important and effective way to gain traffic on your website and to your digital marketing campaign is through organic search.
But if you have plagiarized content on your website, Google penalizes your website and it will struggle to be mentioned in the top SERP results.
So, to enhance your organic search traffic, write original content.
Let’s now move on to 6 effective techniques that you can use to avoid plagiarism in your content and your overall digital marketing strategy.
6 Tips to Eliminate Plagiarism
Here is a list of tips to eliminate plagiarism that we are going to talk about in this article.
- Do comprehensive research
- Cite particular concepts from the texts you researched from
- Paraphrase content effectively
- Do not copy from the citations that others have used
- Add quotation marks
- Use an online tool to check your content plagiarism and fix it
Let’s talk about all of these tips in detail and find out how they can help us reduce or even eliminate plagiarism in our content.
1. Do comprehensive research
One of the most important ways to reduce or eliminate plagiarism is to do comprehensive research about the things that you want to write about.
This research is the cornerstone of the writing that you are going to do for your website and your digital marketing strategy.
Why? Well, if you have done proper research about the things that you want to tell your client and your overall audience, it is very easy to write and be impactful.
On the contrary, if you haven’t done any research, your writing can come off as sloppy and not so impactful in the eyes of the clients and your audience which can be your potential clientage.
If you want to improve your research game, make sure that you have enough time to do it, and find the most reliable sources whose information has gone through the trials of this content-hungry market.
And one other benefit that you get from using multiple content sources is that you can lower your plagiarism score to virtually nothing, as nothing can be traced back to you from one side.
2. Cite particular concepts from the texts you researched from
In content writing, you always have to cite different information packets from different authors, websites or other notable sources, but how much content that we copy from them should be cited?
The answer: All of it.
Even if you are unclear about the content that you copied from those content sources mentioned above, you should always provide credit to the content source that you used.
In this way, you eliminate even a slight reason for Google to penalize your content and sustain heavy losses regarding your content and your overall digital marketing strategy.
Additionally, when people read your content or have been following your content by using it as a knowledge base, you create a sense of increased trust in their eyes by citing your sources.
3. Paraphrase content effectively
One of the best ways to avoid plagiarism is to ditch directly quoting and start paraphrasing the content that you are getting from sources on the internet.
Paraphrasing is expressing a content piece in your own words and it helps you to achieve the following:
- Writing reader-friendly content so that your audience can easily understand and relate to it
- Avoiding plagiarism so that it can’t be traced back to someone else’s material that has already been posted on the internet
- Generate more focused content which doesn’t have any extra material in it
4. Do not copy from the citations that others have used
The first rule of the internet is that you can’t blatantly copy something from the internet as your own. You are not permitted to mention the sources that some other website has used as if you just read from a knowledge source.
The safe approach to that is that when you cite some author’s work on your website, you don’t have to cite all of the sources that they have used, and that includes all of the references that they might have used in their content structure.
You can also make a mention of all of the sources that you used in your content piece at the end of it under the “works referenced” section.
5. Add quotation marks
One of the obvious strategies to prevent plagiarism is to use quotation marks when you use someone else’s content or knowledge from their website.
You should use these quotation marks when you are going to use the exact words that they have used in their content, otherwise, you can use the other strategies that have been mentioned above.
6. Use an online tool to check your content plagiarism and fix it
One of the most effective strategies to eliminate plagiarism from your website or content is to use a plagiarism checker tool that you can find on the internet. These tools are sometimes free and even can be a part of major content management tools for which you will have to pay something to the company.
Just keep in mind that the free plagiarism tools can sometimes keep your content saved in their database and can use the content on their website without your consent, as they didn’t charge for the service that they provided you.
So, to be completely safe, use a dedicated plagiarism tool that is trustworthy and can the content that you are about to publish on your website as opposed to damaging your reputation in the long run.
This was our take on plagiarism affecting digital marketing strategies in 2023. If you think that you have something useful to add to this then leave a comment and we will take a look at it ASAP.