As a crypto business owner or marketer, it’s critical to have an SEO strategy in place when competing on search engines. If you want to reach the right people who are interested in cryptocurrency and blockchain, you need to choose the right keywords and make sure your site ranks well.
Keyword optimization can be challenging to do on your own, especially if we take into consideration the ever-changing search algorithms. Yet, one of the hardest things about it is finding the right balance between using keywords enough to be effective and not using them so much that it seems unnatural or spammy.
It’s not impossible to get your website to rank for specific words and phrases, but it may be a good idea to hire an agency like cryptoseo.io to do the SEO for you. In this article, we’re going to cover some of the basics of keyword research and provide some search query ideas for the crypto/blockchain market.
What Are Keywords?
Keywords are words or phrases that are used to represent the main ideas or topics of a piece of content. In the context of SEO (search engine optimization), these are the terms that people use to look up information on search engines like Google.
Using relevant search terms on your website or in your content can help improve its visibility on search engines and make it easier for people to find your business. It’s also important to use keywords that are relevant to the page’s content and your audience rather than just stuffing them into your content in an attempt to rank higher in search engine results.
Short-Tail vs Long-Tail Keywords
Short-tail keywords are short and broad search phrases that consist of one to three words. They are typically very general and are used to search for a wide range of information. For example, “crypto” or “blockchain” are short-tail keywords.
Long-tail keywords, on the other hand, are longer and more specific search phrases that consist of four or more words. They are often used to search for more detailed and specific information. For example, “blockchain technology in healthcare” is a long-tail search term.
The main difference between short-tail and long-tail keywords is that short-tail queries typically have a higher search volume and are more competitive, while long-tail queries have a lower search volume and are less competitive. This means that it may be easier to rank for long-tail keywords and attract more targeted traffic to your website, as people who search for long-tail keywords are usually looking for something specific and are more likely to convert.
Overall, it’s important to use a combination of both short-tail and long-tail keywords in your SEO strategy to help attract a wider range of traffic and increase your chances of ranking higher on search engine results pages.
What Is Keyword Research and Why Is it Important?
Performing adequate keyword research is one of the fundamental aspects of staying competitive in crypto and blockchain SEO. Knowing which search queries are important to your specific target audience and how to get the most out of them can be the difference between success and failure.
Market-savvy webmasters use powerful tools to evaluate search engine rankings for different keywords and identify opportunities for increasing organic traffic. The approach might differ from case to case, but the general recommendations are:
- Identify your target audience: Before you start your research, it’s important to understand your target audience and their search behavior. What are their pain points, and what are they searching for?
- Make a list of seed queries: Start by creating a list of broad, general keywords that are relevant to your business or industry. These are known as “seed keywords” and can be used as a starting point for further research.
- Use keyword research tools: There are many tools available that can help you identify relevant keywords and estimate their search volume. Some popular options include Google Keyword Planner, Ahrefs, SEMrush, and Moz Keyword Explorer.
- Analyze keyword competition: It’s important to consider the competition for each search query you are considering. Look for those with high search volume and low competition to maximize your chances of ranking higher on search engine results pages.
- Review your website analytics: Review your website analytics to see what queries are already driving traffic to your website. You may be able to optimize your existing content or create new content around these terms
Finally, keep track of your keyword performance. After you’ve chosen your target search queries, keep track of how they are performing over time. This will help you make adjustments to your content strategy as needed and stay competitive on search engine results pages.
Is It Difficult to Rank for Crypto and Blockchain Keywords?
Ranking for crypto-related queries can be challenging due to the high level of competition in the industry. There are a lot of companies, websites, and influencers fighting for attention and visibility in the cryptocurrency market.
However, it’s not impossible if you pick the right strategy and approach. First of all, focus on long-tail keywords. Long-tail keywords are more specific and targeted, which can help you compete in a crowded market. For example, instead of targeting the broad query “crypto,” focus on more specific terms such as “best cryptocurrency wallets” or “how to buy Bitcoin in the USA.”
Second of all, create high-quality, informative content. Content that is well-researched, informative, and engaging can help you stand out. Third of all, build high-quality backlinks. Backlinks from reputable websites can help boost your website’s ranking in search engine results pages.
The fourth piece of advice is to always be aware of what is happening in your field. Being abreast of the newest developments in the bitcoin market is essential. As a result, you can better tailor your strategy and produce timely, relevant content.
Finally, utilize social media and other channels. Social media and other channels such as YouTube or podcasts can help you reach a wider audience and improve your visibility in the crypto industry.
Top 30 Crypto Keywords to Look Into in 2023
Here are some crypto and blockchain query and search phrase ideas to help you get started with crafting your keyword plan:
- Decentralized Finance (DeFi)
- Initial Coin Offering (ICO)
- Smart Contracts
- Crypto Wallets
- Digital Assets
- NFTs (Non-Fungible Tokens)
- Crypto Trading
- Crypto Exchanges
- Crypto Regulation
- Crypto Taxes
- Crypto Market Analysis
- Crypto News
- Crypto Security
- Crypto Transactions
- Crypto Payment Gateways
- Crypto Trading Strategies
- Blockchain Applications
- Blockchain Development
- Distributed Ledger Technology (DLT)
- Public vs Private Blockchain
- Proof of Work (PoW) vs Proof of Stake (PoS)
Use these to find more specific queries that fit your company and move on to optimizing your website and crafting content to improve your visibility on search engines and drive more traffic to your crypto/blockchain website or platform.