The global e-commerce bubble seems to get bigger and bigger with each passing year. Thus, if you were to suddenly enter this market to do business, no one can blame you.
According to Yahoo Finance, the global e-commerce market is expected to reach the $71 trillion mark within the next five years. If you, too, want to be a part of this rapidly growing market, now is the time. Simply develop your own e-commerce website and get to it.
Of course, this is easier said than done, especially given how perfect an e-commerce website needs to be if it’s to bring in customers.
That being said, let’s explore a few user-focused e-commerce web development tips that are sure to bring in more customers.
#1 Optimize Website Speed
Speed is a crucial factor in modern-day web design. After all, it directly impacts user satisfaction and search engine rankings.
According to Sanders Design, slow-loading pages frustrate users and increase bounce rates. It also pushes your site down the search engine rankings and drives customers away.
As reported by Shopify, Google recommends that your e-commerce web pages shouldn’t take more than two seconds to load. Therefore, when developing the e-commerce site, ensuring quick loading speed should be a priority.
To optimize your e-commerce web pages, you can start by compressing images. E-commerce sites have a ton of product pictures, often multiple images for a single product. On top of that, user reviews often accompany pictures too. Set up the site in such a manner that whatever image file is uploaded to the site gets compressed without compromising quality.
Some of the other ways you can optimize your e-commerce website speed are:
- Using content delivery networks (CDNs)
- Minimize CSS files
- Leverage browser caching
#2 Streamline Navigation and Search
Effective navigation is at the core of any user-focused e-commerce website. A cluttered or confusing navigation structure can frustrate users and lead to high bounce rates. To enhance user experience, invest time in designing an intuitive navigation system and a robust search functionality.
Implement a breadcrumb trail to help users track their path through your website. Simplify your site’s main menu to provide clear and concise categories that align with your product offerings. You can also set up specific store pages for different brands and stores.
For instance, if you’re selling women’s clothing from different boutiques, you can categorize them in many ways. One such way is to have a web page for each women’s boutique that you’re selling from. That way, the target audience can check out the images or designs from that specific boutique and make their purchases.
Don’t forget to set a “new arrivals” page for every category or store. The iPrestige Boutique website does a great job of keeping this category well within the view of the website visitors. You can refer to their placement of this category for your e-commerce website.
Additionally, ensure that your search bar is prominently displayed and offers auto-suggestions, filters, and an advanced search option. Incorporate intelligent algorithms that can understand user intent and provide relevant search results.
#3 Optimize Checkout for Seamless Transactions
The checkout process is the make-or-break point for e-commerce websites. Cart abandonment rates can skyrocket if the checkout process is complicated or lengthy. To boost conversions, optimize the checkout experience to be as smooth and user-friendly as possible.
Implement a guest checkout option to minimize friction for first-time customers who may not want to create an account. Break the checkout process into clear and digestible steps, with progress indicators to guide users.
Offer multiple payment options, including popular digital wallets and credit card processors, to accommodate a wide range of customers. Furthermore, provide transparent information about shipping costs, taxes, and estimated delivery times upfront to eliminate surprises at the final stage.
Also, let people add products in bulk to their carts on the checkout page. For instance, let’s say someone wants to buy a metal tag from your site. However, once they reach the checkout page, they realize that they would like to buy metal tags in bulk.
Under such circumstances, instead of going back to the store web page, they’d prefer adding more of the same product from the checkout page. Therefore, it’s a necessary feature that your site must have.
According to US Quick Tags, metal tags come in a variety of sizes, shapes, and materials. Thus, if possible, users should also have the option to select the specifics of these features. The same goes for other products that come with such variable features.
#4 Personalize User Experiences
Personalization is a cornerstone of modern e-commerce. Thus, you must give your users tailored experiences whenever they visit your site.
Implement a robust customer data collection and analysis system to gather insights into user behavior and preferences. Use this data to create personalized product recommendations, email campaigns, and on-site content.
Display recently viewed items, highlight products related to users’ past purchases, and offer exclusive promotions based on their browsing history. Personalization not only increases the likelihood of a purchase but also fosters a sense of connection and loyalty among users.
#5 Prioritize Security and Trustworthiness
According to News24, cyber attacks on e-commerce websites have increased in 2022. Experts predict that the number and frequency of such attacks will continue to climb well past 2023. Thus, if you’re developing your own e-commerce website, make sure it’s ready to tackle all sorts of cyber threats.
Clearly display trust signals, such as SSL certificates and trust badges, throughout your site. Implement strong authentication measures to safeguard user accounts and payment information. Regularly update your website’s security protocols to stay ahead of emerging threats.
Furthermore, establish transparent policies for refunds, returns, and customer support. Provide accessible contact information, including email, phone, and chat support, to address user concerns promptly. Actively monitor and respond to customer reviews and feedback, demonstrating your commitment to customer satisfaction and building trust in your brand.
When developing an e-commerce website, it’s very easy to ignore the user’s viewpoint. However, by keeping the above-mentioned tips in mind, you don’t have to worry about missing these details. That way, you can have an e-commerce website that prioritizes user experience over everything else.