A website that ranks well in search engine results is essential for businesses to succeed.
Successful website rankings on Google and other search engines can help bring more customers to your site, resulting in increased sales and profits. However, many business owners are unaware of the factors that determine how their site will rank in the SERPs (Search Engine Results Pages).
By understanding these key website ranking factors and using a Rank Tracker, you can take steps to ensure that your website ranks better than ever before.
In this post, we’ll discuss why good website ranking is important and what you can do to improve it. With the right strategies and techniques, you’ll be able to boost your rankings quickly and effectively — giving your business an edge over its nastiest competitors.
1. Check Your Positions in Different Search Engines and Systems for Current Website Ranking
There are many different tools out there that can help you do this, including Google’s own Rank Tracker tool. This free service allows you to check how well your site ranks for particular keywords on Google, Yahoo, and Bing. That might suffice when you have a small project, but more demanding business plans require more comprehensive software.
Given the demands of each search engine, you can instantly see what your website lacks to rank better. For instance, the main issue might be broken links — eliminating them will enhance the situation in seconds. Another typical case is unoptimized keywords (but this topic requires a whole lecture). Also, there might be insufficient visual materials or some multimedia problems.
It is also necessary to check how your business communication channels ranks. Many great tools for specific social and video platforms exist, including the YouTube rank tracker that lets you ensure your business content on YouTube remains at the top and social media rank checkers that are designed to solve ranking problems in different platforms with their specifics.
2. Go for Local Checks
General rank tracking can give you valuable ideas for improving your business site. Still, more focused local website ranking research gives you analysis materials that can make you alter the strategy.
For instance, your business is located in Utah, but you suddenly discover that 60% of your website visits are from California. If you have an excellent local rank tracker, it lets you pinpoint cities that visit your site often.
Such a focused analysis lets you unveil why your website is more prevalent in another state, giving you ideas for sustaining and enhancing that popularity. That, in turn, allows your business to optimize offers for another region and strengthen your customer pool.
Another example: suppose you have a business in Checz Republic and see that your website’s English version ranks excellent in Poland. It might be the best time to make a significant part of your ads in Polish and add its language to your site to make it more convenient for engaged buyers!
3. Keyword Work Is More Than Placing Keywords In the Website Ranking Process
Understanding how to work with keywords is essential for optimizing your website’s performance in search engine results, and knowing the basics is an essential first step.
However, it is not helpful enough to know the basics when successfully optimizing a business website — you must also understand the nuances of keyword research and implementation.
First and foremost, your business website ranks differently in all regions; locations prioritize this or that keyword. Hence, do not give your hopes up on one poorly-helping keyword because it might be the phrase that carries your business site in another state or city.
Second, several metrics show the effectiveness of a keyword. Be attentive to the following:
Search volume is how often a keyword is Googled or searched in another engine daily. For higher website ranking, it is wise to use keywords with high volume (over 2K at least, but with lower competition stats) and some phrases with lower volume because synonymic keys remain relevant for specific audiences.
b. Keyword Difficulty (abbreviated: KD)
That shows you how challenging it is to use this particular phrase to rank well based on it. Some high-KD keywords might be super popular or just long, which complexifies their usage.
It is wise to prioritize high-volume +/-40KD phrases, but high-volume low-KD keys are much better. Also, 50+ KD might not be optimal when you have a small project. It is advisable to use them moderately (3-5 times per 1K-word post suffices).
c. Keyword Length
That is not about the factual length but about the specificity of your keyword.
Short keywords are usually super general (like #love, #beautiful, #interesting_facts, #discount), while phrases that contain 3-5 words narrow the search down and categorize your business offer better.
For example, “cheap natural cosmetics Montana” is much more specific than “cosmetics Montana.” It is wise to mix long keywords with short ones, but that depends on who you target.
d. Enters/Leaves top
It is a term that shows how often a keyword leaves the top of Google search results and when it enters them again. The idea is simple: you want to be on top as much as possible, but in some cases, you might have to wait until the next day or week to update your content because the optimal keywords you need have yet to enter the top.
4. Competitor Research
Use the best seo audit tools to compare your optimization work to competitors and make updates that let your business content make ten extra steps ahead. Of course, you should not copy anything your competitors do, but you can
- Pinpoint topics they have yet to cover. Become the first solution-finder to a relevant question in your niche, and your business website will get more mentions, backlinks, and engaged buyers.
- See if your texts should be longer or shorter than theirs. Sometimes, search engines prioritize long-form materials, and you must see how many words your competitors use in a text to surpass them. Some texts, in turn, should be more concise and keyword-rich.
- See if you can add more relevant multimedia materials. Photos, videos, and other visuals and multimedia components let you rank better, and you can make ten steps ahead by finding/creating better visual content.
- Consider link-building. The more outbound (external) links your website has, the higher its page rank is. If your competitor is good at link-building, you must follow the same strategy and find ways to get more external links for your content.
- Find partners instead of rivals. Not every business is an enemy. Instead of trying to surpass a competitor, use them as a partner in your content marketing campaign.
5. Remember that All Search Engines and Systems Function Differently
Attempting to use your Google website ranking strategy for Bing is unwise.
Some basic SEO tactics work for all search engines (like focusing on a high keyword density, for instance), but it is essential to adapt your content to the target engine algorithms.
For example, Google views keywords in H1-tags as super important, while Bing prefers more natural language. Ensure you follow those updates to know what your content must be to rank well!
Now that you know the essentials of good website ranking for content marketing, it is time to learn more about other aspects of this strategy. Continue reading educational blogs and staying updated with the latest news to implement the most efficient methods of business promotion in your niche. Good luck!