What is 10DLC and Why Does it Matter to Your Business?

what is 10dlc

In today’s digital age, effective communication is crucial for businesses of all sizes. Voice and text messaging have become vital channels for reaching customers, conducting marketing campaigns, and providing support.

To optimize these capabilities, businesses need to understand the evolving landscape of communication platforms. One key element that has gained significant importance recently is 10DLC (10-Digit Long Code).

In this article, we’ll try to demystify 10DLC and explain why it matters to your business.

What is 10DLC?

10DLC, or 10-Digit Long Code, refers to a specific type of phone number that allows businesses to send high-volume text messages and make voice calls. Unlike traditional 10-digit phone numbers, which are assigned to individuals, 10DLC numbers are designed for business use and offer increased capacity and throughput.

Importance of 10DLC for Your Business

Enhanced Deliverability

Using 10DLC numbers helps improve the deliverability of your messages. Since these numbers are specifically designated for business communications, they are less likely to be flagged as spam or blocked by carriers. This ensures that your messages reach the intended recipients consistently, enabling effective customer engagement.

Increased Scalability

Scalability is a critical consideration for any growing business. 10DLC provides greater throughput and capacity compared to shared shortcodes or traditional long codes. This means that you can send messages to a larger audience simultaneously, reducing bottlenecks and ensuring timely communication.

Cost Effectiveness

10DLC numbers offer a cost-effective solution for businesses looking to scale their communication efforts. Many companies offer attractive pricing. such as the 10DLC from Plivo, which is much more affordable compared to dedicated shortcodes and does not require extensive setup or monthly fees.

This accessibility makes 10DLC a viable option for small and medium-sized businesses that may have budget constraints but still want to leverage text messaging and voice calls effectively.

Compliance and Trust

With stricter regulations around SMS and voice messaging, businesses need to ensure compliance with local and industry-specific guidelines. 10DLC numbers help you meet compliance requirements and build trust with your audience. These numbers are registered with carriers, offering improved legitimacy and reducing the risk of non-compliant practices.


10DLC is not limited to a specific use case or industry. It can be utilized across various sectors, including marketing, customer support, appointment reminders, notifications, and more.

This versatility allows businesses to tailor their communication strategies according to their specific needs, reaching customers through their preferred channels.

Improved Analytics and Tracking

Effective communication strategies rely on data-driven insights. 10DLC numbers provide better analytics and tracking capabilities, allowing businesses to measure the success of their messaging campaigns. By analyzing delivery rates, open rates, click-through rates, and other metrics, businesses can refine their messaging strategies and enhance overall performance.


As the telecommunications industry evolves, carriers are actively encouraging businesses to transition from shared shortcodes to 10DLC numbers. This shift towards 10DLC is driven by the need to improve message deliverability and reduce spam. By adopting 10DLC early, your business stays ahead of regulatory changes and ensures uninterrupted communication with customers.


In a competitive business landscape, effective communication plays a pivotal role in establishing and nurturing customer relationships. 10DLC offers an efficient and reliable solution for businesses to leverage voice and text messaging effectively. By improving deliverability, scalability, cost-effectiveness, compliance, and analytics, 10DLC empowers businesses to connect with their target audience and achieve their communication goals.

As businesses strive to enhance customer experiences, embracing 10DLC is becoming an increasingly important consideration. By incorporating 10DLC into your communication strategy, you can unlock new opportunities for engagement, increase customer satisfaction, and stay ahead in today’s evolving business landscape.

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