Your Guide to Digital Asset Management Workflows

Your 2022 Guide to Digital Asset Management Workflows

Modern companies have a penchant for productivity and efficiency. With more and more businesses adopting the newest technologies to guarantee their way to success, it is inevitable for you to do the same if you want to keep up with the changing world.

Having a comprehensive workflow is your way to go if you are looking for ways to improve your productivity. Workflows are not limited to work management but guide every process in a company.

Digital asset management, for example, is a crucial part of the business. Having an organized workflow for digital asset management will surely help you gain some points in the market. From the very start of the asset lifecycle till the end, a workflow can guide you at every step of the way.

What Is a Workflow in Digital Asset Management?


A workflow in digital asset management is a series of tasks that identifies and defines the pathway of asset management. From the very onset of the drafting assets to the distribution of assets at the end, a workflow highlights and guides your activity.

Digital asset management workflow can make asset management a walk in the park for you by allowing you to manage everything from one platform. Not only does it allow you to keep an eye on your digital assets but also helps in creating and delegating tasks, setting reminders, automating recurring tasks, and much more.

By taking over much of your manual labor, a workflow can increase your productivity.

Workflows can adopt a loop structure, indicating the repetition of steps, or a linear structure wherein, the process is triggered by an external event, such as an asset request. The organized structure of workflows directs the process from the first step to the last.

How Are Digital Asset Management Workflows Beneficial for Your Business?

We have already addressed the what of the digital asset management workflow equation, moving on to the how. How can a DAM workflow prove beneficial for your business? The following pointers will answer your question:

1. Speed-Up Processes

One of the best things about workflows is the way they streamline processes and save so much of your time. A reliable workflow will speed up digital asset management by helping you automate repetitive tasks, and providing a full view of the assets to all the members of a team.

A unified platform makes it so much easier to keep track of digital assets and manage them efficiently.

2. Notifications, Reminders, and Alerts

Staying updated and informed is more than just necessary in the business world. Regular notifications, alerts, and reminders can help you stay on top of your digital assets.

Be it email notifications or regular reminders, an ideal workflow solution will make sure that you are always up to date about your assets.

3. See The Big Picture

As we mentioned earlier, workflows provide a detailed overview of all your assets and the tasks performed within the process. A visual picture of the process can help you see all the tasks at a glance.

Not only can you view the tasks, but also identify the status of each task, the resources assigned, deadlines for different tasks, and much more.

4. Unified Platform

Optimization via a workflow is not limited to specific members of the company, you can share the workflow with all the members to keep everyone in the loop. In this way, a workflow can be a unified platform for different employees in the company.

5. Optimization of the Creative Process

Workflows offer transparency into the digital asset management processes. The activity log can keep you updated about the latest happening in the workflow. Automatic notifications also streamline the process.

A good workflow solution offers you a bunch of different benefits that can optimize the process for you and make it more profitable for the company.

With all these advantages, you should get a digital asset management workflow as soon as possible to take your business to new heights of success.

Which Digital Asset Management Workflow Tool Should You Choose?


Onto the million-dollar question; which digital asset management tool will be the best for your business? Well, the answer pretty much depends on your business requirements and your personal preferences BUT, here are a few things that can help you narrow down your choices:

1. Good Search Quality

Good search quality takes precedence over everything else in asset management. Choose a solution that can help you find your assets quickly with its good searching and indexing features.

2. High Adaptability

Whatever solution you choose, make sure that it supports a variety of different digital languages. It will streamline your work and make it easy for you to keep everything in one place.

3. Task Delegation

Your workflow should allow you to delegate tasks to your employees without any hassle. This includes task descriptions, deadlines, start and end dates, etc.

4. Digital Analytics Reports

An ideal feature of a good tool will be its ability to generate digital reports outlining the details of your assets such as who has accessed your assets. When were they accessed? And similar details.

Your workflow solution will be the perfect option for your business if it offers these features and others.

Digital Asset Management Workflow Steps:

Once you have chosen your favored tool, it is time to create your own workflow. Typically, digital asset management can be divided into the following steps:

  1. Asset request
  2. Ideation for the asset
  3. Creation of the asset
  4. Editing the files as and when necessary
  5. Reviewing and approving the files
  6. Sharing the files with other members of the organization and outsiders
  7. Archival of the files

This step-by-step process can optimize your workflow and make it easy for you to keep track of the process. A good solution will keep you notified throughout the process, optimize the overall process and help you accomplish all your goals in lesser time.

Things To Keep in Mind When Creating Your Own Workflow:

When creating your workflow, keep the following things in mind to make sure that the process runs smoothly:

  • The aims and objectives of the workflow
  • Try to keep the workflow as simple as it can be
  • Instead of thinking about all the resources to be engaged, think about the roles needed to complete the tasks. This will help you narrow down the right choices for each task much more easily.
  • Automate tasks that take up a lot of your time and can be managed automatically
  • Instead of looking for a new solution, consider integrating your existing software for digital asset management. This will help you save time spent on getting familiar with a new platform.
  • Keep on adapting and evolving your workflow

With the above-mentioned pointers in mind, we are sure you will ace digital asset management with flying colors.


We covered significant details around digital asset management workflows. How helpful was the guide for you? Let us know by sending an email to We will be happy to hear from you.

Till then, au revoir!

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