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10 Ways to Make Your Digital Marketing More Productive

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If you’re like most businesses, you’re always on the lookout for ways to be more productive and get the most bang for your buck. And, in case you’re not aware, the same principle applies to your digital marketing!

There’s no question that digital marketing is a powerful tool for companies of all sizes and industries. It can be a lot of things as well: fun, challenging, frustrating, and rewarding… but, do you know what it shouldn’t be? Wasteful.

If you’re having trouble generating the results you want, don’t worry. You’re not the only one. There are tons of others out there who are facing the same problem as you, and guess what? We have 10 tips to help you make your digital marketing more productive so you’ll be seeing the outcome you’ve been hoping for.

Implement these tactics and you’ll be on your way to success in no time:

1. Use the Right Tools

We can’t deny that using the right tools will make your life much easier, especially for someone working in the digital marketing landscape. Not only do you have to manage clients and campaigns across multiple channels, but you must also stay on top of the latest technology at all times.

The good news is, you have a wide range of tools to streamline certain tasks. For instance, there’s SmartTask to help you plan and manage your marketing campaigns with ease. Ahrefs and SEMRush can make a huge difference in your SEO efforts, and you can count on Canva to design fantastic social media posts for Facebook, Instagram, LinkedIn, or just about any platform you can think of.

Perhaps the best option, however, is a fully-integrated marketing solution, as it allows you to use tools that integrate and work with each other. Since it provides a single, centralized platform which you can manage all your campaigns from, you’ll find yourself enjoying a seamless experience across all of your marketing channels.

2. Take Advantage of Automation

There’s no better way to save time with marketing than by putting it on autopilot. Thanks to automation, you won’t have to spend hours performing certain manual marketing tasks anymore.

More and more businesses today rely on workflow automation to deliver personalized, strategic messages to the right people. Setting up automated emails and texts allows them to focus on doing more tasks, thus increasing their productivity through other channels and strategies.

So, if automation is something you’re not leveraging yet, now would be the best time to start looking into one. It will help speed up the process of completing tasks, which can save time and improve productivity and efficiency. Plus, it can facilitate better communication among your team, allowing for more streamlined processes and improved collaboration.

3. Analyze Data in Real-Time

Data plays a key role when it comes to making smart decisions and achieving better marketing results. By having a clear understanding of the data you obtain, you get to make sound decisions much faster and more strategically. However, analyzing it should be done in real time.

Real-time, on-demand insights can help you in so many ways. You’ll be able to respond to questions immediately, identify areas of improvement as quickly as possible, and stay on top of your customers’ changing behaviors. The insights you gain can get you to make more informed decisions, which in turn, can reduce costs, increase revenue potential, and streamline processes.

4. Don’t Hesitate to Reject Bad Clients

Saying no to clients may sound like a bad idea, but in reality, it can actually boost your productivity. In fact, the most profitable digital marketing agencies turn down work that isn’t for them.

Unless you’re in dire need of clients, feel free to say no to those who are extremely demanding, those who rub you off the wrong way, those who refuse to pay your usual rates, and of course, those who are a nightmare to work with.

5. Consider Outsourcing

Managing all of your marketing tasks requires a broad range of skills. With these skills moving incredibly quickly, keeping up with the latest practices can get really tricky.

This is where outsourcing comes in.

There are countless digital marketing specialists out there who will gladly do the dirty work for you. And, you can easily find and connect with them online with the touch of a fingertip. Whether you’re looking for an SEO expert, a web graphic designer, or a content writer, the internet can always give you the answer you’re looking for, wherever you may be. If you live in Miami, for example, Google will show you the best Florida-based internet marketing company.

Aside from saving you loads of time and effort, hiring experts in different fields can help you drive better results. Besides, why punish yourself by handling a task you have little background in when you can just leave it to the seasoned pros to get the job done?

6. Know & Understand Your Audience

As with any industry, having a strong understanding of your target audience is one of the first things you need to do. It’s pretty much what helps you create content that grabs their attention and keeps them engaged.

Find out where your prospective and existing customers spend most of their time online, what content resonates with them, what their needs and pain points are, and how they interact with different types of content.

Understanding these aspects will make it easier for you to tailor and deliver a digital marketing strategy that drives outstanding results with less effort, leading to more productivity.

7. Less Is More

Taking a “less is more” approach can do wonders for your business. It doesn’t always have to be about reaching as many customers through as many various touchpoints as possible; it should be about achieving high levels of consistent success through fewer channels.

Mastering some of the most crucial channels for your company can produce better results than trying to do everything with less effort. Spending more time experimenting and less time brainstorming, keeping your content short and sweet yet super valuable, and maintaining a level of flexibility in your calendars are some proven ways.

8. Keep Learning

Staying up to date with the latest digital marketing trends and tactics is another way to increase your productivity. You have to constantly be in the know of the most current updates in your field of expertise.

Read industry blogs on a regular basis, take digital marketing courses, attend or give presentations at events, and subscribe to niche newsletters.

9. Find Out Where Your Results Come From

The Pareto principle, also known as the 80/20 rule, suggests that 80% of results come from 20% of the work.

In your digital marketing firm, this could mean any of these things: 80% of your profits stem from 20% of your project, 80% of your work will probably happen in 20% of your day, or 80% of your stress can come from your clients.

The trick is to drill into that 20% – the projects, clients, and time where the results surface, as well as where the problems stem from. Fine-tune your marketing strategy to make space for more of what works.

10. Set Up Two-Way Syncs Between Your Apps

Over time, your data on past, present, and potential clients can become unruly. This begs the question, how can you keep things organized and under control?

Simple: sync your contact data across apps. That way, your data will play nicely across all of your tools, including your CRM, email marketing system, accounting tool, and whatever else you have in your arsenal.

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