Are you finding it challenging to reach more customers with your current content marketing strategy? Do you want to make more money than you have ever made through content marketing but don’t know how?
If this is you, you aren’t alone. Many businesses often find it challenging to garner more customers through their content marketing efforts. They get to a point where their conversion rate becomes stagnant or declines.
But we are here today to tell you; you need not get to that point to step up your content marketing strategy. On Google alone, there are over 3.5 billion searches per day worldwide, so there is no reason you shouldn’t be getting discovered by new people daily if you know what you are doing.
That is why we will share with you seven tips—with examples you can follow—to see an exponential increase in new site visitors by the end of 30 days.
1. Create Emotional Headlines That Drive The Click
One tool I regularly use with every post I create is the Coschedule headline analyzer. This is not because I like the added step of testing how compelling or emotionally driven my headline is, but I understand that the headline is the first thing people see. A headline will determine if people click your content when it appears on Google search, it will determine if people will take the added time to read through your content or not.
Grab customers’ attention with strong headlines that ignite an emotional side in them. Here are some tips on creating clickable headlines:
- Capitalize on headlines that convert; lists, how-to, questions, etc
- Make use of power and emotional words in your headlines
- Optimize headline length to see optimum results.
2. Make Guest Blogging A Regular Thing
Guest blogging is not a new thing, but very few people have been able to harness the full powers of guest blogging. As a brand, guest blogging is a cost-free way to put your content directly in the face of your consumers.
The essential thing in guest blogging is to make sure the blogs you appear on are in line with your target audience and that they have their large number of readers.
Now that’s covered, put in work to create real and engaging content so the new readers your content reaches can become new converts. You can make use of content writing review websites like Best Writers Online to make sure these blog posts are of high quality.
3. Stay On Top Of Current Trends
It is so easy for us to get discouraged when we just got the hang of Google’s new algorithm and Bam! they updated it, or new product launches (just when we figured out how to use an old one) and you can’t figure it out. But, at times like this, brush off your discouragement and try to capitalize on current trends.
We can’t stress this enough, stay on top of current trends, don’t get left behind. You may have noticed that several sites are always ahead of trends, and you can’t figure out how or why. Here are a few things you can do to be one of them:
- Attend conferences and seminars; this is where industry experts will announce new trends and new developments.
- Follow sites like Mashable and Techcrunch to keep updated on changing and new technologies and policies.
- Also, ensure you follow sites like Search Engine Land to stay informed on new SEO & SEM policies and
4. Make Use of Content Marketing Technology
When we first started our content marketing journey, we thought all we had to do was write good quality SEO content, and the customers will find us and keep coming; however, we are here to tell you that that is not enough.
As life is not independent of other factors, the same applies to content marketing. You need to make use of content marketing technologies like social media tools, email marketing software, and, most of all, analytic tools.
These tools will not only save you a ton of time in your content marketing, but they will also provide you with data-driven results that you can use to make content marketing decisions.
5. Promote Your Content
Another way to reach more customers with your content marketing is to do the marketing part. Creating great content is one thing, but if no one ever sees that content, then you won’t see much result.
That is why you have to promote your content, promote on social media, promote on search engines. Pay for promotions, ask for promotions, whatever you have to do to get that content to most people, do it.
We always promote our content with Facebook and Twitter Ads, because we have seen great results from these platforms. So, find what paid promotions work for you and use them.
6. Repurposing Content
Now, this tip will not only help you reach more customers, but it is a meager investment that it is a no brainer to not use it. Optimize your content for maximum results. Get your already existing content and repurpose it for other platforms where your potential customers are. Or, get that old content on your website, update it and use it on another form.
There are a lot of ways you can make your already existing content to work for you. What we do at Productivity Land is that we turn our blog posts to infographics, podcasts, video content, social media posts. We make sure we get the most out of that content, and we always go back to our long-form-content, regularly update them, and use it as much as possible.
7. Get Involved In Viral Challenges
Finally, getting involved in viral challenges is an excellent way to market your products/services. This simply means to take viral content and create your own version of it incorporating your product/service. Whether you are getting these content through a search engine, or social media platforms, the key purpose is that it helps attract potential customers.
Follow these seven content marketing tips to start seeing growth in your content marketing efforts.
Aaron Swain is a writing specialist. He is passionate about marketing and SEO. He expands and improves his skills throughout the writing process to help and inspire people.