Asana Review 2023 – Reviews, Ratings, Pricing, Complaints, Comparisons

asana review

If you’ve heard the term project management, chances are you’ve also heard about Asana. It is one of the most famous project management tools available today, serving millions of users with their task and project management needs.

Asana was founded in 2008 by two former Facebook employees, and is valued at over $900 million today.

Asana Pricing

Asana comes with the following pricing plans:

  • Basic – Free forever
  • Premium – at $9.99/user/month billed annually ($11.99/user/month)
  • Business – at $19.99/user/month billed annually ($23.99/user/month)
  • Enterprisecontact sales for a quote

Asana for Mobile

Asana Review

1. UI/UX and Ease of Use – 9 out of 10

asana review

Asana’s focus has always been on keeping things simple, and that is apparent with the simple but elegant UI, some great visuals and animations as well as a concentrated number of features offered, which we will discuss shortly in this Asana review.

The ease of use with Asana is a great factor why most teams use it for their project management needs. Onboarding a new team member is easy, since things are not too complex. Switching to Asana from another tool is also relatively easier, thanks to the simple UI as well as the vast number of integrations available to import all your data directly to Asana.

For ease of use, Asana has taken a few steps. First off, Asana uses nifty keyboard shortcuts to save time. Managing tasks, switching views, navigating through the application, and more only requires you to remember a few shortcuts.

For a complete list of shortcuts in Asana, click here.

2. Features and Functionality – 8 out of 10

asana review

For quite some time, Asana has been missing a Gantt chart feature, which was addressed by introducing timelines in Asana. The new timeline making capability allows for you to visualize project plans, create dependencies, establish flows and create a complete Gantt view of your projects in Asana.

Another recent introduction is the Portfolios dashboard, which is a single consolidated view of all your projects in Asana. The Portfolios dashboard is only available to Asana Business and Enterprise users, however, considering it is most needed by people who have a lot of projects underway at the same time, this shouldn’t be a bad decision after all.

The overall hierarchy for an organization in Asana is as follows:

  1. Organizations or Workspaces,
  2. Projects,
  3. Sections,
  4. Tasks

If you’ve signed up using your work email, you can only join an Organization on Asana. With a personal email address, you can join a workspace. That’s the only difference between the both.

Projects are initiatives you and your team are working on. Their progress is tracked using sections and tasks, which I’ll explain next. The new Timeline and Portfolios feature in Asana both revolve around projects. You can create a visual timeline for your projects and have a quick summary of all your projects using the Portfolios dashboard. You can also export project from Asana directly to excel if you want local access.

Tasks are things you do in Asana. Tasks can be things that you’re currently performing, things that are soon to be performed, or stuff that is parked for the time being. One thing I learned about Asana while using the app for this Asana review – Asana was principally a task management software with project management features later added to it.

Task management is really the core of everything you do in Asana. From creation to management, updates, reporting, and more, tasks are easy to keep track of and things are simple and straightforward.

Check out this new project management blog with Agile transformation tips.


Asana offers a ton of useful integrations, including:

Chrome ExtensionZapierWordPressCampaign Monitor
Google DriveHarvestDigiSpokeJira
Microsoft OfficeGitHubHipChatPivotal Tracker
IFTTTTemplanaTimelyMicrosoft Teams

Additionally, Asana offers an open API. For a complete list of integrations available with Asana, click here.

3. Asana Pricing Plans – 8 out of 10

asana review

Asana Basic

Asana’s Basic plan is suited for small teams, solopreneurs, and freelancers looking for the essential task management and productivity features. Up to 15 members can collaborate using Asana for free with these essential task management features.

However, users have been complaining about these limitations, and some even try finding suitable Asana alternatives when they want more comprehensive task and project management while remaining on the Free plan.

Asana’s Basic plan includes:

  • List view projects
  • Board view projects
  • Assignee and due dates
  • Calendar view
  • Status updates
Asana Basic Limitations

Asana’s Basic plan comes with a few limitations, these are the limitations on Asana’s free forever plan which are most talked about. I decided to jot all of them down in this Asana review, so you don’t have to shuffle between review blogs and comments to find them:

  • One task assignee per task
  • Only two task statuses are available – Open and Closed
  • No way to track tasks that are In Progress, In Review, or Pending
  • Cannot convert task comments to task assignments and checklists
  • Limited features available on the mobile apps vs. the web interface

Asana Premium

Asana’s Premium plan is for medium-sized and remote teams who wish to collaborate on multiple projects and create project plans. It offers great capabilities for project management, however, the recently introduced Portfolios feature by Asana is not introduced to Premium plan users.

Some notable features on the Asana Premium plan are:

  • Everything on Asana Basic
  • Timeline
  • Advanced Search & reporting
  • Custom fields
  • Task dependencies
  • Private teams & projects

Further details on Asana’s Premium plan can be found here.

Asana Business

Asana Business plan is a recent addition to Asana’s pricing model. With the Business plan, Asana aims to target large, cross-functional teams who would like to collaborate on a range of initiatives. Which is why the new Business plan by Asana comes with a Portfolios feature.

With Asana Portfolios, you can manage all your projects in one place, and stay updated regarding each project’s progress. The new Portfolios dashboard is beautifully designed, and it was a much-needed addition since large teams have a lot of projects underway at one time, and Asana lacked a single consolidated view to manage them all.

The new Asana Business plan comes with the following features:

  • Everything on Asana Premium
  • Portfolios
  • Lock custom fields
  • Onboarding & training with Customer Success
  • Resource Management (coming soon)

Further details on Asana’s Business plan can be found here.

Asana Enterprise

Asana’s Enterprise plan is for advanced customization, control, and security configurations. It is for enterprise-class teams where security and confidentiality of information are a major concern. While Asana does not disclose a starting price for its Enterprise plan, let’s have a look at some of the features the Enterprise plan offers. Asana Enterprise comes with the following features:

  • Everything on Asana Business
  • SAML
  • User provisioning & de-provisioning (SCIM)
  • Data export & deletion
  • Block native integrations
  • Custom branding
  • Dedicated customer support

Further details on Asana’s Enterprise plan can be found here.

4. Security – 8.5 out of 10

asana review

Asana offers a range of security features, including:

  • SOC 2 (Type 1) Certification
  • Securely hosted on Amazon Web Services (RDS & S3)
  • Web connections to the Asana service are via TLS 1.1+
  • SSAE 16 certified AWS data centers where Asana’s data is stored
  • Policy enforcement by team admins for Google SSO or SAML
  • Online Asana status checker – click here to view Asana’s live status
  • Security Exploit Bounty Program for ethical hackers and loophole reporters. Click here for more info

5. Customer Support – 8.5 out of 10

asana review

Asana provides a range of channels to get help and support from the Asana support team. They are:

  1. Direct Customer Support: Questions and concerns that aren’t addressed by the Asana User’s Guide may be directed to Asana via their customer support system. To contact Asana support, click here.
  2. Asana User’s Guide: A single, consolidated knowledge base for all Asana users. The Asana User’s Guide contains video tutorials, written guides, FAQs, user tips and tricks, and other important information. To access the Asana User’s Guide, click here.
  3. Customer Success: Paid Asana users get access to Asana’s Customer Success Managers. These are individuals dedicated to bringing paid Asana customers and ensuring their onboarding experience is as smooth as possible. To get in touch with a Customer Success Manager, click here.
  4. Twitter Support: Asana often entertains general customer inquiries via its Twitter handle. To leave Asana a message on Twitter, click here.

Asana Reviews

Below is a screenshot for some of Asana’s reviews on SoftwareAdvice. SMEs, startups, and large-scale enterprises, all use Asana to organize work.

asana review

To access Asana’s reviews from other high-authority review sites, click on any of the links below:

  1. Finances Online: 9.6/10, 10+ reviews
  2. Capterra: 4.5/5, 4,900+ reviews
  3. G2 Crowd: 4.3/5, 3,200+ reviews
  4. Trust Radius: 8.2/10, 700+ reviews
  5. GetApp: 4.36/5, 4,900+ reviews
  6. Gartner: 4.5/5, 150+ reviews
  7. Software Advice: 4.5/5, 4,900+ reviews

Final Verdict

Asana is an excellent tool that prioritizes simple, stellar design, availability, accessibility and support for a hassle-free task and project management experience. The new introductions for project timelines and a portfolio dashboard to give you a centralized overview of all your projects are great new additions.

If you do not have a lot of complex needs and do not want to spend time getting your hands on a complex task/project management tool, Asana can cater to your requirements.

What do you think of my Asana review? Have you used Asana before to collaborate before? How has your experience with Asana been? Let me know in the comments below. You can also use ratings to impact the overall score. So, do leave us your ratings.

What project management software would you like me to review next? Ping me at with your ideas and suggestions.

Check out other reviews at Productivity Land

  1. pCloud Review 2023 – Reviews, Ratings, Pricing, Comparisons
  2. Trello Review – Ease of Use, Features, Pricing & Support
  3. Trello vs. Asana – Which Project Management Tool to Use in 2023?
  4. Paymo Review – Ease of Use, Features, Pricing & Support
  5. Proggio Review – Project Management Tool Reviews, Pricing & Features
  6. Spike Email Review 2023 – Reviews, Ratings, Pricing, Comparisons
  7. Loop Email Review 2023 – Reviews, Ratings, Pricing, Comparisons
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Comments 4
  1. I have been using Asana for a year, before it I used Evernote to manage projects. I do not regret making the move one bit. We have a team of 50+, and everyone uses Asana to collaborate. Great review, but you’re missing Kanban from the features. 🙂

  2. We recently upgraded to Asana premium and the new timeline is definitely worth the upgrade. Very useful in planning our sprints.

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