Top 9 Lead Generation Tools for Businesses In 2021


Gaining access to sales leads is every business’s objective today which is accomplished by direct engagement, advertisements, cold emails, social media influence, and other marketing strategies. However, in this age of rapidly advancing technology, there are lead generation platforms that automate the process thereby saving your efforts and time. This post will highlight some of the best lead generation tools.

The lead generation process through these tools is effective and productive enough to make your life easier and skyrocket your business. It is a useful way of reaching out to more people, engaging them with your business website, and finally, convert them into potential customers.

How Do Lead Generation Tools Work?

The clients must know your company’s presence before they visit your website. If your products or services match their requirements, they will land on your page.

At this point, all you need to do is to find the tools that will assist you in discovering new prospects as well as the ones that will assist your potential customers in discovering you.

Next, you need to get their contact information since they are unknown to you and have arrived from search engines (Google, Yahoo, etc.)

So the purpose of lead generation tools is to capture these leads, increase your website’s engagement and help your sales soar.

And finally leads you have generated will be converted into potential buyers. Since there are tons of lead generation tools that serve different purposes and seeping through each one of them can be a hectic job, we have compiled a list of the best ones in this article for your ease.

Lead Generation Tools to Boost Your Sales:

Here is a list of different types of lead generation tools along with the best options available for each category:

Lead Generation Tools to Acquire Sales Leads

Starting with lead generation tools to acquires sales leads, these are the tools that will capture the contact information of the visitors, like their email address or any other necessary detail.

They get the explorer’s data even if they have not placed an order or filled any form. Without the aid of these tools, it would be impossible to find out the details of a prospective client.

These lead generation tools assist you in finding the business leads you to wish to be in contact with, thereby boosting traffic from organic sources to your website. You can then approach new prospects and persuade them to be your customer by sending them an email.

Here is a list of top lead generation tools to find leads in order to make companies communicate with each other as well as with their customers:

1. SharpSpring


SharpSpring is a marketing automation platform that helps you in reaching out to a lead, gathering the required information, and ultimately its conversion into a prospect.

Key features:

  • Generate the right leads for you
  • Use of social media and advertising to boost your sales
  • Track the customer and get to know how leads reach your business
  • Contact your buyer directly through personalized business mails and get ready for lead conversion
  • Post back URL feature
  • Flexible third-party integration in the automation process


SharpSpring starts at $399 per month, with full access to the revenue growth platform. Trial available.

2. Nimble

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Nimble is a lead generation platform that assists you in building new connections, grabbing the chance to grow, and achieving recognition.

This tool combines all your relationships, media connections, conversations, chats, and reminders in a single window.

Key Features:

  • Boosts your lead generation by reaching out to almost every social media platform you use
  • A flexible and intuitive platform that provides all contact details and approaches new leads in all ways possible
  • Arrange your contacts to make the mailing process smooth
  • Allows Scalable capture of leads
  • Trace the sent emails by monitoring the viewed and open ones thus examining the analytics
  • Manage your team’s work, projects, and plans


The base plan starts from $19 per month. A free plan is also available.

3. Leady


Leady informs you whenever an incorporated lead visits your web page. It assists you in discovering new prospects as well as managing the current ones.

Through Google analytics, Leady traces manages and boosts website traffic by making your website more attractive and tempting.

Key Features:

  • It is a CRM software to generate better connections with your business website visitors by providing a 360-degree view of their whereabouts.
  • Prospects Data provided by Leady is organized, segmented, and filtered to make your contact with the notable lead convenient
  • Pinpoints corporate and prominent visitors so that you invest your time in the right targets


Paid plan starts from 39$ per month.14-day free trial available.

Lead Generation Tools to Engage the Visitors

In the present day and age, Website engagement plays a leading role in making a business or company headway. So its significance can’t be overlooked.

Once you have got your website crowded with visitors, you need to make them stay connected to it for the maximum time. The more they engage with your page, the more your business is benefited.

This is achieved by convincing them to do something that provides you with their email address or any other contact detail.

In this section, we have compiled a list of lead generation tools for engaging visitors to make your webpage grow by leaps and bounds:

4. Mailchimp

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Mailchimp helps in getting visitors’ data, promoting your business thereby bringing more opportunities and making you reach your goals–all in one place.

Key Features:

  • Launch your online website for your business, Mailchimp provides in-built marketing strategies to skyrocket your sales.
  • Promote your business by sending emails, pop-ups, postcards, and ads to the right people at the right time
  • This tool recognizes your audience and decides who you should contact
  • Create finer and appealing website through ready-to-use designs and tools
  • Automated message sending feature available to capture your leads at the right time
  • Arrange all your data and contacts in one place to make your decisions easy for you


Paid plan starts from $9.99 per month with 10,000 contacts. Free trial available

5. LiveChat


This lead generation tool provides all the features to engage and captivate your customers leading to a significant rise in your sales. It presents your products stylishly and gracefully to satisfy the visitors and make sure that they make some good decisions.

Key Features:

  • Have a conversation with your customers to please them and solve their queries
  • Create automated replies to all the expected and most-asked questions
  • Easily connect Live Chat to 200+ tools that you use so that you approach your customers smoothly
  • Monitor your team’s work and projects
  • Create a report of the customer service data to check on your team’s performance through this software


Paid plan starts from $16 per month. Free trial available.

6. PushAlert


PushAlert is another lead generation software to increase your reach and engagement thereby sending organic traffic to your site and keeping visitors hooked.

Key features:

  • The one-click subscription option to eliminate the trouble of filling forms for visitors
  • All the new offers, products, and updates notified automatically to the subscribers
  • Works with almost all the browsers, operating systems, and devices
  • Reminds customers, who have added products to their carts, to checkout
  • Informs the customers about price reductions, back-in-stock items, and shipped products


Basic plan starts from $12 per month.  A 15 Day free trial is also available.

Lead Generation Tools to Convert Leads into Prospects:

All the contact details and email addresses you have collected in the above steps are used to reach out to your leads in this stage.

The best option is to send emails which when done manually can be quite grueling. To eliminate this situation and to save your efforts and time, tools have been discovered for the mailing process.

Here is a list of those lead generation tools that are beneficial in lead conversion:

7. LeadFeeder


This platform identifies the companies that visit your business website, how they approached you, and the products or services they are concerned about.

It recognizes unknown traffic as renowned brands and companies facilitating you in taking accurate decisions at the accurate time.

Key Features:

  • In-built segmentation feature to locate all the high potential customers
  • Reach out to the administrators of the companies by getting contact details from LeadFeeder
  • Integrate with all the other tools you use for lead generation
  • Find the companies that visit your page, contact them quickly before your opponents even know, satisfy their preceded demands, convert them into buyers, and finally into prospects.
  • Arranges the leads in such a way that the potential leads come on top of the list and the unfavorable ones are removed.


Free version available. paid one starts from $63 per month

8. Hootsuite

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Hootsuite is a social media management software that helps you in creating, scheduling, and reviewing your content thereby improving your social media power, engagement, and following.

Key Features:

  • Assists you in looking over current social media conversations, trends, styles, and fashions and quickly understanding the way visitors think
  • Displays the top-rated performances and content to help you understand and take better decisions and grow your business
  • Work as a team to discuss, plan and schedule your projects by integrating all your social platforms in hoot suite
  • plan all the upcoming projects, communicate with customers, and inspect your performances


30-day free trial available. Paid plan starts from 19$ per month.

9. Intercom

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This tool is used to reach your business targets by automating personalized emails to the sales leads. This simple and brilliant software has got all the features to boost your communication with the customers.

Key Features:

  • Organize, select and send emails to the prominent companies visiting your website
  • Turn visitors into prospects through conversational marketing
  • Convert manual work into automatic to relax your team and urging them to focus on replying to visitors


You can request a demo to understand the working of the tool, its various features, and the pricing details.


Lead generation tools play a crucial role in fueling your sales and making your business grow. Some target to find leads, others capture them and some turn these leads into potential buyers.

All that matters is that the tool suits you, your business, and your budget, the most.

A lot of expensive software are being used by different businesses, but we recommend choosing yours according to your requirement and budget.

Good luck!

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