Best SMS Marketing Software To Use In 2023

sms marketing software

It is difficult to entirely alter the habits of a population. Among the methods is SMS marketing.

Text message marketing, typically mobile marketing or SMS marketing, is a pattern of advertising that delivers clients promotional SMS on their mobile devices.

The cost rebates and loftier levels of client interaction are only two of the various advantages of SMS marketing software.

It is the simplest way to get in touch with potential clients.

SMS marketing software may be the perfect priority if you’re a business proprietor striving for a simple method to communicate with your clients.

The method is brisk and straightforward, but it also has features that make it easier to promote and advertise your goods in real-time.

There are many different types of SMS marketing software on the market, but only the best ones can entitle to accentuate your marketing approach.

Scalability is the most essential factor when assigning SMS marketing software.

Your SMS marketing software should be scalable if the company you own is growing and wants to attract more clients.

Top SMS Marketing Software

The software listed below is considered the best for SMS marketing, so give it a shot for a promising result.

1. SimpleTexting

Simple texting

The SMS marketing software, SimpleTexting provides peculiarities for text messages that are simple, lenient to utilize, and accessible— precisely what the title signifies.

A list of contacts can receive text messages from businesses. Each can have images, and other marketing essences added, and they can even keep track of who clicked on each link.

The software allows users to smoothly facilitate two-way talks wielding unique numbers or utilizing ones already in practice.

The aspects of SimpleTexting are extensive, consenting users to send bulk texts while also automating follow-up texts with drip campaigns.

It is simple to manage buyer data and send customized texts.


  • 2-way messaging
  • Send and plan Mass Text Messages
  • Toll-free texting
  • Landline Texting
  • Short Codes
  • Create and promote SMS keyword
  • Effortlessly import your contacts
  • Furnish your visitors the alternative to receiving text messages from you on your website.
  • When wielding SimpleTexting’s teammates’ function, you can assign each new user their phone number in addition to adding them to your catalogs.
  • You can add multiple cell numbers to one account

Pricing & Plans

Basic plan

  • 439.20/Month for 25k Users Billed annually
  • 300000 credits
  • Use these credits to send SMS and MMS messages
  • Each SMS cost 1 credit
  • Each MMS cost 3 credits
  • Unrestricted incoming SMS messages
  • Limitless contacts
  • The free number that’s all yours
  • Support 7 days per week
  • Limitless keywords
  • Rollover credits
  • Three  user seats
  • Dedicated account manager
  • Custom integrations with 400+ apps

Enterprise plan

  • Utilize specialized enterprise programs to send mass texts.
  • Send 50000+ messages/Month
  • Devoted account representative
  • Add teammates with custom approvals
  • Assigned SMS shortcode
  • Primacy support
  • 99.95% uptime pledge

2. TextMagic

TextMagic concentrates on boosting businesses with text message brand building.

As we have already ascertained, SMS marketing software is the preferred method of communication between customers and enterprises.


Compared to emailing a company directly, texting is a cakewalk from anywhere and feels less formal and more informal.

Further, TextMagic seeks to meet the notion that SMS marketing help is faster than an automated email system.

TextMagic works by assisting businesses in fully integrating Text messaging into their day-to-day operations.

This calls for incorporating texts into your company’s workflow, using messaging platforms to connect and inform your personnel, and—most importantly—using SMS software platforms primarily for customer communications.

Moreover, TextMagic can assist your company in determining when to send scheduled messages, automated messages, alerts, updates, and warnings.


  • Send messages online
  • You can send bulk SMS online
  • Two-way SMS chat, which is perfect for remote communication with employees
  • Connect TextMagic with your favorite app through Zapier SMS integration
  • The software converts your email into a text message and sends it.
  • The software provides a virtual mobile number
  • Schedule your text messages when needed to send
  • SMS and MMS attachments
  • Import your contact list
  • Mail merge SMS and templates
  • Create sub-accounts for team members
  • Single sign-on for businesses
  • Safe Text messaging
  • 2-factor authentication
  • SMS marketing campaign

Pricing & Plans

  • $0.04 per Text
  • All of the premium features are included in your account, which is FREE
  • Pay for texts only that you send
  • Send and receive messages using real phone numbers, email addresses, business names, or virtual numbers
  • No-obligation 30-day trial period with no charge for testing
  • No account expenses
  • Pay as you like
  • Credit never expires. It remains active forever
  • You can cancel anytime as there is no commitment
  • Review all your transactions
  • Money-back guarantee

3.’s SMS marketing features provide businesses with a dynamic and effective way to engage with their customers.

 Leveraging the power of text messaging, empowers businesses to create targeted, personalized, and timely marketing campaigns that deliver results.

With’s SMS marketing tools, businesses can reach their audience directly on their mobile devices, a channel known for its high open and response rates.

 The platform allows for the creation of compelling and relevant messages, whether it’s promotional offers, event notifications, or important updates.

One key advantage is the ability to segment the audience, ensuring that the right message is delivered to the right recipients.

Real-time tracking and analytics help businesses measure the success of their campaigns, providing valuable insights for future marketing strategies.


  • Contact personalization
  • Bulk campaign messaging 
  • Automatic appointment reminders 
  • Keyword spotting and triggering
  • Promotion templates
  • Campaign tagging 
  • API integration
  • Autoresponder features
  • Full business communication solution
  • Contact cleanup
  • Two-factor authentication (2FA)
  • SMS sales funnel 


Unlike some of the others, provides an all-incomingsing business comms solution.
All plans include: 

  • Call recording
  •  Analytics
  • Voicemail boxes
  •  Call Screening
  • Call Transcpriptions

Personal $23/PM

  • 1 toll-free number
  • 1000 minutes
  • 50 Messages 

Unlimited Monthly $59/PM

  • 1 toll-free number
  • Unlimited minutes
  • 500 messages

Pro Monthly $149/PM

  • 5 Toll-free numbers
  • Unlimited seats
  • 5000 minutes
  • 1000 messages 

4. SlickText


Slick Text is an SMS marketing software that could meet your needs for text marketing no matter what business you are running.

The personalized account mode is one of the software’s prominent features for SMS marketing.

The company’s vendors are eager to get in touch with each firm to discern their unusual requirements and bolster their growth.

To help clients benefit, they also provide an anthology of instructive SMS marketing tools.

Additionally, they take vanity in their consumer service and provide a variety of chat alternatives for anyone who may crave assistance.

As a free mobile app for platform users, it provides a mobile-friendly solution.


  • Text to join
  • Web opt-in forms
  • Website popups
  • Opt-in links
  • QR code opt-in
  • Send multiple messages
  • Personalize your contacts
  • Send MMS
  • Two-way Text messaging
  • Text and build your audience
  • Create multiple questions by text survey
  • Provides a unique coupon code to an individual subscriber
  • Build Automated workflow
  • Schedule your text messages
  • Repeat messages daily, monthly, or on certain days of the week or month
  • By drip campaign, you can send a series of time-delayed text messages to subscribers
  • Easily compile subscribers’ birthdays
  • By SMS autoresponder, you can send text messages with a short code
  • Store custom data on your contacts
  • Segment your contacts into groups or subgroups based on the client’s data
  • Sync all your data
  • Verify the client’s age
  • Removing dead numbers automatically
  • Zapier integration

Pricing & Plans

The Basic

  • $29/Month
  • Five Hundred texts/Month
  • Two Textwords
  • Limitless contacts
  •  MMS
  •  Rollover texts
  • Live chat assistance

The Lil Bro

  • $79/month
  • Two thousand texts per month
  • Six Textwords
  • Limitless contacts
  • MMS
  •  Rollover texts
  • Live chat assistance

The Big Bro

  • $139/month
  • 3.6k texts per month
  • Eight Textwords
  •  Limitless contacts
  •  MMS
  • Rollover texts
  • Live chat assistance
  • One-on-one onboarding

The Boss

  • $189/month
  • 5,000 texts per month
  •  Fourteen Textwords
  • Limitless contacts
  • MMS
  • Rollover texts
  •  Live chat assistance
  • One-on-one onboarding

The Albatross

  • $350/month
  • 10k texts per month
  • Sixteen Textwords
  • Limitless contacts
  • MMS
  • Rollover texts
  • Live chat support
  • One-on-one onboarding

5. BSG


Established in 2012, BSG is a global SMS communication platform trusted by various enterprises and wholesale clients for its high standards of quality and dependability. It provides messaging solutions to various industries, including eCommerce/retail, banking and finance, healthcare, logistics, and iGaming.

Backed by ISO-9001:2015 and GSMA certifications, BSG provides clients with reliable communication channels through 40+ zero-hop connections and customized routing.


  • Simple & intuitive Omnichannel Platform UI. Available in 9 languages
  • Easy SMS Wholesale management. Enterprise Web interface.
  • High-level DDoS protection
  • API, Web, SMPP, HTTP, HTTPS, and XML, protocols covered. Built-in VPN connection.
  • Multi-layered analytics and filters
  • A2P SMS messaging (promo, transactional, 2-Way SMS)
  • Viber messaging
  • Voice Bot
  • Embedded Short URL
  • Two-Factor Authentication (2FA)
  • . Mobile Number Intelligence (Number Verifier, MNP)
  • 24/7 in-house support

Why choose BSG?

1. Adjustable Routes & High Deliverability 

The SMS Platform’s adjustability ensures high delivery rates are maintained through regular testing and monitoring. The support staff is always on their toes, carefully checking traffic and guaranteeing optimal routing quality. 

2. Powerful API with Easy Integration

The turn-key platform has comprehensive API integration for your CRM system or existing software, allowing for easy and seamless synchronization of data from multiple sources. This ensures that all of your information is up to date and accurately represented, so you don’t have to worry about manual data entry.

3. Compliance with Global Telecommunications Security Standards

BSG is trusted by the biggest SMS Hubs, OTTs, and mobile operators across the globe as their approved A2P SMS partner. As promotional A2P messages must comply with local laws and regulations, our products are designed to meet such requirements and international standards.

7 BSG services to grow and retain your customers

  • Bulk SMS campaigns: Running a mass campaign? BSG provides a simple and efficient way to launch text marketing campaigns and deliver updates through Bulk SMS. It further offers two-way SMS functionality to help you foster engaging conversations.
  • Omnichannel marketing: With the BSG platform, you can reach customers in their preferred communication channels – integrating Voice Bot, SMS, and Viber messaging.
  • Data cleansing: Comprehensive data cleansing is offered by BSG to ensure that your contact lists are up-to-date and accurate. It includes verifying contact information, removing invalid or duplicate entries, and updating contact lists with new data.
  • Authentication: Enabling two-factor authentication (2FA) allows users to safeguard their accounts. They’ll need to input a special code sent to their phone each time they want to access their account – this helps verify it’s only the rightful owner who can get in. It’s an added layer of protection against cyber criminals.
  • Smart segmentation: Sift through your contact list with advanced filtering options while segmenting the RFM and cluster analysis based on your customer details. 
  • Insightful reporting: View five layers of analytics, each containing twenty performance parameters. The reports show you the big picture with aggregated dashboards segmented by time frame, campaigns, and traffic sources, all the way down to each message.
  • Hosted SMS/Viber platform: BSG provides a solution to empower wholesalers/enterprises to take advantage of new opportunities. The service is intended for operators/aggregators that want to engage in the SMS business at a fraction of the costs.

Pricing & Plans

  • Bulk SMS: Price per SMS – 0.01049 USD 
  • OTP SMS: Price per SMS – 0.01049 USD 
  • Viber Bulk Messaging: Price per message — 0.01049 USD
  • URL Shortener: 

Free: — 1 branded domain

Basic — €5.99 (€4.99/month with annual subscription): Up to 5 branded domains

Standard — €24.99 (€19.99/month with annual subscription): Up to 20 branded domains

Premium — €49.99 (€59.99/month with annual subscription)

  • Unlimited domain branding
  • Unlimited branding of domains
  • Unlimited link branding
  • Massive reference reduction
  • Link rotation every N shipment
  • Editable original links

Number Verifier: 0.00286 USD per request

2-Way SMS

  • Price per outgoing SMS — 0.01049 USD
  • Price per incoming SMS — free
  • Sender fee — from 0.01574 USD /mo.

Callback Widget

Price per minute — max 0.01509 USD

  • Unlimited projects
  • Unlimited managers
  • Widget design customization
  • Widget localization

Email Autodial

Price per minute — max 0.01509 USD

  • No additional charges are required. Pay only for calls you make

Chat Messengers — Free

  • Unlimited managers
  • No conversation limits
  • User segmentation available
  • Communicate through both Telegram and Viber

See more at BSG pricing information.

6. Omnisend


You can send marketing SMS, campaigns, and automated workflows with integrated channels using SMS marketing software Omnisend.

With this software, you may dispatch messages across various channels, including those your target audience prefers.

By doing this, you can increase campaign engagement while dwindling messaging costs.

The software operates in different e-commerce arenas and carries numerous unique features to assist your CRM endeavor.


  • Personalized, omnichannel messaging
  • Hassle-free set-up, unlimited usage possibilities
  • Reach your global audience from anywhere
  • By wielding integrated, TCPA-compliant SMS list-building tools, compile your site visitors’ phone numbers
  • Pre-built automation workflows with texts for cart forsaking, birthday, order & shipping testimony.
  • SMS campaigns
  • Tools for building SMS list
  • Full TCPA compliance
  • Two-way SMS messaging
  • Filters for the performance of your texts

Pricing & Plans


  • Email
  • Best for starting businesses or for exploring Omnisend.
  • $0/month
  • Reach up to 250 contacts
  • Unlimited contact list size
  • 500 emails/month
  • Up to 60 SMS
  • Up to 500 Web Push
  • Professional Looking Email Templates
  • Pre-built Automation & Workflows
  • Popups & Signup Forms
  • Segmentation & Customer Analytics
  • Sales & Performance Reports
  • A/B Testing
  • Customer Support Via Email


  • Email
  • Best for growing and medium-sized businesses focused on email marketing
  • $16/month
  • Reach up to 500 contacts
  • Unlimited contact list size
  • 6,000 emails/month
  • Up to 60 SMS
  • Unlimited Web Push
  • Includes EVERYTHING for Free, plus:
  • Customer Success Manager (from 60K contacts)
  • 24/7 Chat and Live support


  • Email & SMS
  • Best for high-volume senders intended for at adding extra power with SMS
  • $59/month
  • Reach up to 500 contacts
  • Unlimited contacts list size
  • Unlimited emails
  • Up to 3,933 SMS/month
  • Limitless Web Push
  • Comprises EVERYTHING in Standard, plus:
  • Advanced Reporting
  • Customer Success Manager (from 27K contacts)
  • 24/7 Priority assistance

7. Salesmsg


The unique SMS marketing software Salesmsg can benefit you if your business is based in the US or Canada, especially if you are a small business owner.

With just a few taps on the user interface, the software user interface gets easy to utilize and prepares for simple navigation.

In a nutshell, it’s a time-saving, scalable text message marketing platform with several integrations.


  • Numerous integrations and more than a thousand via Zapier
  • Integrating data solutions to accomplish excellent personalization
  • One-click canned responses that are also convenient after hours
  • Integrations with calendars to expedite appointment booking
  • Call forwarding for consumers that would preferably speak with you right away
  • Utilize tags for list segmentation

Pricing & Plans

Simple, Scalable, and Transparent


  • 5k credits
  • 3.15¢ per additional credit
  • 30-Day Money Back Guarantee
  • Start Your Free 14-Day Trial
  • Unlimited Contacts
  • Two-Way SMS / MMS Texting
  • Mass Texting
  • Free 10DLC Verification
  • Free Local or Toll-Free Number
  • Dedicated account manager
  • Premium phone support

8. EngageBay

EngageBay is a powerful SMS marketing tool designed specifically for small and medium businesses. 

With EngageBay, you can capture leads from landing pages, forms, and other sources and create lists through smart segmentation. You can then send personalized SMS marketing campaigns with the right content at the right time. 

You can also connect to multiple third-party SMS service providers and manage them directly from Engagebay. 

EngageBay also lets you send out bulk SMS, schedule them, and analyze your campaigns. 

But what makes EngageBay unique is that it offers an all-in-one marketing, sales, and customer support solution with free integrated CRM. This means you can send SMS as part of your comprehensive omnichannel marketing, thus offering customers a seamless brand experience. 


  • SMS broadcasts to help you reach your target audience 
  • Multistep automation for better efficiency
  • Personalized messaging for better click-through rates
  • SMS Shortcodes
  • Scheduler to help reach your audience at the optimal time
  • CRM integration for better customer experience
  • Smart list segmentation for hyper-personalization
  • Omnichannel marketing across SMS, email, phone, live chat, social media, and the web. 
  • 360-degree customer view for in-depth customer insights
  • Customer activity timeline for detailed customer journey and touchpoints
  • Interactive dashboards to help you view KPIs at a glance
  • Visual customized reports 
  • Native integrations for third-party SMS vendors

Pricing & plans

  • EngageBay offers one free plan and three paid plans. 
  • The free plan offers a bunch of necessary features for businesses just starting out. 
  • The Basic plan starts at $14.99/month. 
  • The Growth plan starts at $49.99/month.
  • The Pro plan starts at $99/month. 
  • EngageBay also offers annual and biennial plans with 10% and 20% discounts, respectively. 


The software that suits your company’s demands for SMS marketing is the finest option.

The bulk of these services provides you with a free trial period, so you may try them out before perpetrating.

In addition to having the appropriate software, having a sound usage plan is also crucial.

Get sure to use our advice for designing successful SMS campaigns to make the most of your marketing efforts.

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